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Case Study: Panera Drives ‘Craveability’ with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.

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Study Finds 120fps Is The "Important Threshold" To Avoid VR Sickness

Upload VR

A recent study concluded that 120fps is the "important threshold" to avoid VR sickness for most people. A Pimax 5K Super was used for the study because it supports up to 180Hz refresh rate, the highest of any headset on the market. Valve Index even supports a 144Hz mode, and the Pimax 5K Plus used in the study supports 180Hz.

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The XR Week Peek (2024.02.06): Apple ships the Vision Pro, Meta had record revenues, and more!

The Ghost Howls

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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Editorial: Apple Reality may aim to replace the iPad, while Meta…

The Ghost Howls

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Apple Study Affirms That Women Do in Fact Have Cramps During Their Periods

GizModo VR

Apple added period-tracking to the iOS Health app and launched a clinical study into women’s health back in 2019. Now, the Apple Women’s Health Study team has some preliminary data that affirms that, yes, there is an incredible variety of period symptoms suffered by menstruating people worldwide. Read more.

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Case Study: Purina’s AR Ad Sees High-Reach Results

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?

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Apple Period-Tracking Data Powers Large New Study on Menstrual Health

GizModo VR

A large study of women who use Apple products to track their periods might provide some insights about a common but still barely understood menstrual condition. On Monday, Harvard researchers released the latest preliminary update from their Apple Women’s Health Study.

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