The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! But before, let me list the most important XR news of the past week.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. This is of course the base technology needed for foveated rendering.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies. It will also offer a showstopping performance from critically acclaimed fusion band Phony Ppl, using a host of emerging technologies.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Tim also complimented technology innovation led by Chinese application developers.

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XR Today - Augmented Reality tag

MAY 22, 2023

With this technology, we can all create and enjoy more immersive experiences. Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi. It’s the Google version of the “ARKit” experience from Apple.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

AUGUST 15, 2021

I’m talking about my colleagues at New Technology Walkers and MID Studio, my Patreons , the people in the XR communities that are always willing to help… and most probably you that are reading this post. I made this meme in Word in 5 minutes, and it started spreading like fire. Internet is beautiful.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. One such entrant, Mirrorscape, has leveraged Qualcomm Technologies’ AR2 smart glasses system to develop its ARcana gaming platform.

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Their overall investment is not much and they haven’t selected VR as a strategic technology at the moment.

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Full Dive Gaming

JUNE 28, 2022

From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse. Each week, we release NEW EPISODES on all Your Favorite major platforms: Spotify, Apple, Google.

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The Ghost Howls

OCTOBER 26, 2020

This year, I’m just watching the conference from home The conference has been interesting, and it has been the usual mix of technology and politics. Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend. Simple WebXR” aims at bringing WebXR to Unity. Learn more.

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The Ghost Howls

FEBRUARY 17, 2020

Acer hasn’t announced the reason why it has taken this decision, but it has commented the news reassuring everyone that Acer is not abandoning XR, and it will continue exploring the technology. Apple now lets add you add “buy” button to AR Quick Look. Apple now lets add you add “buy” button to AR Quick Look. Image by Microsoft).

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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XR Today - Mixed Reality tag

MAY 10, 2023

AR/VR/MR headsets are increasingly equipped with hand and eye tracking technology. Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. How has eye and hand-tracking tracking technology advanced in 2022 and 2023?

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The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. New rumors on Apple and Meta devices. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies.

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UploadVR Between Realities podcast

AUGUST 11, 2017

This summer, it launched on Sony’s PlayStation VR. According to the team, between the bundling deal and individual sales (of which platform owners like Sony, Facebook and Valve usually take nearly a third) the title has generated more than $1 million. Here is what I came away with from our talk: Moment Of Inspiration.

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The Ghost Howls

AUGUST 29, 2022

Image by Sony Interactive Entertainment). It is now official: Sony Interactive Entertainment has confirmed on Instagram that the PlayStation VR 2 headset is going to launch in “early 2023”. If this is confirmed, it means that in 2 weeks, there will be people that will actually try the new headset by Sony. Top news of the week.

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The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

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The Ghost Howls

NOVEMBER 27, 2023

These technologies are so important and have so much business potential (see the success of OpenAI services) that companies can not stop pursuing them because there is too much money at stake. The second one is that the Apple Vision Pro is so next-gen that one of its displays costs just a bit less than all the components of Quest 3!

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The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Blogger Tom Ffiske, that writes on Virtual Perceptions, has decided to write a very good book about AR and VR technologies and it is becoming pretty popular on Amazon. I guess this technology may also have interesting applications for AR in the future.

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The Ghost Howls

MAY 30, 2022

VPS is a technology that implements the AR Cloud and creates a bridge between the real and the virtual world. What is impressive is that using the technology acquired with another startup, which is The 8th Wall, Niantic has also teased that VPS will be available also for WebAR experiences. Apple may unveil RealityOS at WWDC.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Qualcomm told me that by the end of 2020 we will see a ton of them announced (Qualcomm makes the core technology that Facebook’s Oculus Quest uses. Yes they think in 3D.

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The Ghost Howls

JANUARY 20, 2021

I expect all these trends to continue in 2021, for a year that will see the growth of the technology on all its sides (software and hardware). And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet.

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The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Unity details its MARS solution.

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The Ghost Howls

MAY 17, 2021

technology (with support for Steam VR 1.0 Image by Sony Interactive Entertainment). Especially eye-tracking is the special feature here since it would make the PSVR2 the first consumer-oriented device to use this technology. This could be The Unity Cube 2.0. Apple is working on a whole spatial ecosystem.

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