Apple Sony Strategy Zeiss 
XR Today - Virtual Reality
SEPTEMBER 1, 2023
Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.
The Ghost Howls
SEPTEMBER 4, 2023
Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?) What is almost sure is that in the feature it will also be available for Apple Vision Pro headset.
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