Road to VR

JUNE 5, 2017

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box. image courtesy TIME.

Apple 264

Apple Unreal HTC Hardware 264

Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

Virtual Reality 279

Virtual Reality Apple Unreal Unity 279

Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. I almost get so blasé about VR.

Magic Leap 106

Magic Leap Apple AR Software 106

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

Apple 320

Apple Unreal Oculus Tools 320

Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

Apple 254

Apple 360 Video Hardware Unreal 254

The Ghost Howls

AUGUST 14, 2023

This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors. More info Immersed VISOR to support hand tracking and eye tracking It seems that Immersed truly wants to compete with Apple with its VISOR headset.

Samsung 277

Samsung Machine Learning Australia Eye Tracking 277

Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

Apple 120

Apple New York AR Unreal 120

ARPost

DECEMBER 10, 2022

But, software is important too. The bigger your XR needs are, the larger your software needs are. This allows devices to become smaller while running more robust software. This allows devices to become smaller while running more robust software. XR hardware is on the move. But, what is the cloud anyway?

Magic Leap 381

Magic Leap Software Hardware Amazon 381

Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore.

Google 257

Google Apple Augmented Reality AR 257

The Ghost Howls

SEPTEMBER 25, 2023

These are the improvements it applied: Changes in prices will start with the next Unity 2023 LTS, so existing applications will not be affected, at least while the use previous Unity versions Unity Personal will still be free (now up to 200K of revenues) and applications made with it will be subject to no fee at all.

Unity 337

Unity Machine Learning Eye Tracking Hand tracking 337

XR Today - Mixed Reality tag

MARCH 29, 2024

The XR space has a lot to offer, and as more firms enter the industry as software or hardware solution providers, the use cases for XR will expand. Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024.

Apple 70

Apple China Data Simulation 70

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Furthermore, Brian Ballard highlighted how, despite improvements in XR technologies, end users have been solving a problem rather than simply innovating headsets, software, and solutions. Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption.

Unity 60

Unity Microsoft Training Trends 60

Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

360 Video 277

360 Video Apple Groups Software 277

AR Insider

JUNE 3, 2020

Legacy CAD (Computer-Aided Design) software applications have been used by product designers, architects, and engineers for decades running on desktop computers with endless storage and processing power. We all like free tools and the good news is that there is lots of free authoring software out there.

Tips 320

Tips AR Unity Tools 320

XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. The new stereo-foveated rendering improves eye-tracking features, and the feature is widespread – already finding a home on Unity, Unreal, and NVIDIA Omniverse.

Unity 93

Unity Groups Unreal Industry 93

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

Unreal 434

Unreal Apple Government Data 434

XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. Carmack stated: VR is held back more by software than hardware. Unquestionably.

Magic Leap 81

Magic Leap Hardware Apple Unreal 81

XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

Apple 106

Apple Real Estate 3D Capture Automotive 106

XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

Unity 99

Unity Microsoft Augmented Reality Google 99

Road to VR

JUNE 5, 2017

Apple’s annual Worldwide Developer Conference (WWDC) is here, and today’s keynote saw a number of VR-specific announcements including Apple’s first VR-ready computers to go along with the launch of the company’s newest macOS High Sierra. image courtesy Apple. A public beta is coming in June.

Augmented Reality 247

Augmented Reality Apple AR Unreal 247

XR Today - Virtual Reality

AUGUST 22, 2023

GenAI is already incredibly common on the developer side of XR hardware and software. RT3D developmental engines such as Unreal, Unity, and Omniverse also leverage genAI to optimize developmental workflows, notably for budding XR content creators. However, genAI is not just applicable to an immersive product vendor.

Tools 154

Tools Industry Software Microsoft 154

XR Today - Virtual Reality

JANUARY 1, 2024

Meta’s headsets are ergonomically friendly and flexible, offering users the opportunity to tap into a variety of software solutions and apps through the Quest store. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. These collaborations are also a result of the need to create an open and interoperable metaverse.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

Hardware 104

Hardware Magic Leap Apple Industry 104

VRScout

AUGUST 29, 2017

When Apple first introduced ARKit back in June at WWDC , we were blown away. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. AR is happening. ARCore: Augmented reality at Android scale.

Augmented Reality 287

Augmented Reality Google AR Samsung 287

XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

AR 59

AR Unreal Education Unity 59

RealVision VR

SEPTEMBER 19, 2020

(image from the Facebook group: Unity Virtual Production and Cinematography). With Unity achieving nearly the same valuation as it’s rival Game engine maker, Epic (13.6mil versus 17.3mil) what does it mean for Film-Game convergence and VirtualProduction ? Why is Unity MARS important to VP?

Unity 69

Unity Unreal Filming Software 69

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Platform developers can import captures into an Unreal project, and begin presenting the digitised object immediately.

Unity 87

Unity Tools Education Unreal 87

XR Today - Mixed Reality tag

JULY 27, 2023

Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). When we entered the market, we explained that we could migrate all of the content using our Unity SDK, as most of the content is Unity-based. It’s really the home of ready-made VR training apps.

Immersion 83

Immersion Unity Training Unreal 83

XR Today - Mixed Reality tag

AUGUST 8, 2022

The versatility of VIVE’s technology, and its ability to work with a wide range of software solutions makes it ideal for creators hoping to reach a wider audience. For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development.

Gaming 85

Gaming Unity Augmented Reality Microsoft 85

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards.

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

VRScout

MARCH 3, 2020

” With the exception of open-source software, this has been the motto for companies developing and building original ideas and content. Castle Smurthenstein (Image Credit: Apple II Bits ). The acceptance of modding communities hints to the growth of a collective economy across global creative and innovation-based industries.

AR 380

AR Industry Unreal Gaming 380

XR Today - Augmented Reality tag

MAY 22, 2023

The Unity-powered platform also offers visualisations of over 2,500 cities in 49 nations containing “comprehensive 3D geo datasets.” Defining Google ARCore Google ARCore is a software development kit (SDK) for Android’s operating system (OS). operating system or later.

Google 97

Google Unity AR Augmented Reality 97

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 88

Industry Apple Unity North America 88

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

AR 117

AR Unity Virtual Reality Course 117

ARVR

APRIL 21, 2021

PBR is used in real-time applications like Unity and Unreal game-engines as well as the web. link] The most friendly real-time PBR file format is glTF or GLB and is supported by The Khronos group, a non-profit consortium of companies from HP, Apple, Adobe, Facebook, and more.

Unreal 130

Unreal Unity AR Examples 130