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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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XR Talks: Behind Facebook’s Spatial Strategy

AR Insider

We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. What’s Driving Apple’s Rumored VR Play? Network Effect.

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Editorial: Apple Reality may aim to replace the iPad, while Meta…

The Ghost Howls

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Report: Apple Could Launch a Standalone VR Headset Sometime Next Year

Road to VR

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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Spatial Beats: Apple, Huawei & Virtuix

AR Insider

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. Since it features no computational unit and no battery, it can be smaller and lighter than “shoebox” headsets like the Oculus Quest. The Apple Worldwide Developer’s Conference begins June 7th.

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Spatial Beats: Apple, Epic & Tom Brady

AR Insider

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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