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Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset

Road to VR

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. The report maintains Apple may be using a M2 SoC with 16 GB of memory. making it a mixed reality headset.

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Apple Reveals Improvements Coming in ARKit 6 for Developers

Road to VR

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS devices. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple.

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Apple Trademarks XR Operating System

XR Today - Mixed Reality tag

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. The firm filed its trademark under a shell company.

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The XR Week Peek (2021.01.25): Facebook plans “a big shift” in privacy, Apple VR headset rumored, and more!

The Ghost Howls

Other relevant news. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store.

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Apple Trademarks 'xrOS' Ahead Of Expected June Headset Reveal

Upload VR

An Apple-linked company applied to trademark 'xrOS' in New Zealand. Spotted by The Verge's Parker Ortolani , the word mark uses Apple's SF Pro typeface and was filed by Deep Dive LLC, a firm believed to be a shell company of Apple.

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Apple rolls out nudity-scanning feature on Messages to UK, other countries

Digital Trends

Apple is rolling out the nudity-scanning feature on the Messages app to users in the U.K., Canada, Australia, and New Zealand.

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Apple may have given us a hint at its AR/VR headset’s name

TechCrunch VR

Apple’s highly anticipated mixed reality headset may now have a name, according to a Bloomberg report earlier this week. and global markets related to the device that were filed by Apple-affiliated firms. Filing trademarks under a different company name is not uncommon for Apple. Can Apple keep the AR industry alive?