The Ghost Howls

MARCH 13, 2023

Hello everyone from Austin, Texas, where I am attending the SXSW! Microsoft has killed it (after having basically abandoned it) because it had to perform a spending review given the bad economic conditions. First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years.

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Ukraine Apple Groups Augmented Reality 344

VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps. Three months later, Apple has not one but three products actively supporting their development platform.

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Apple AR Augmented Reality Google 45

Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple’s strategists are focusing on this high-engagement computing, I hear from people working on its new products.

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Apple Study Augmented Reality Unity 70