The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Parkinson also noted other major trends would involve the “expansion of display technology” as well as further AI integrations.

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Unity Microsoft Training Trends 59

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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Ukraine Apple Groups Augmented Reality 343

XR Today - Virtual Reality

AUGUST 22, 2023

Recently Microsoft noted how MR represents the “ eyes and ears ” of AI. So, it appears that the two emerging technologies, XR and AI, coexist to enhance outcomes for end-users across the board – instead of competing. At the GPU Technology Conference (GTC) 2023, NVIDIA introduced the CloudXR 4.0

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Tools Industry Software Microsoft 157

XR Today - Augmented Reality tag

NOVEMBER 20, 2023

At the event, Jon Li said that AI has “really infiltrated everybody’s mindshare,” explaining that various enterprise end-users, from healthcare to security, can benefit from the emerging technology. Xreal and AI Despite a lack of AI on the Xreal portfolio, the firm has previously dealt with the emerging technology.

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XR Today - Mixed Reality tag

SEPTEMBER 8, 2023

This year saw massive interest in MR headsets following Apple’s Vision Pro debut, and Meta looks to own the space following its experience with MR via its Pro headset. The XR marketplace could experience shockwaves when Apple debuts its headset. Meta is moving towards MR headsets instead of purely VR devices.

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Apple Government Immersion Technology 66

Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

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360 Video Apple Groups Software 274

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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Unity Groups Unreal Industry 90

XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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Magic Leap Hardware Apple Unreal 79

ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Your Forecast: Cloudy.

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Magic Leap Software Hardware Amazon 381

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

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Sony Magic Leap Gaming Unreal 408

ARVR

DECEMBER 1, 2021

Augmented reality is the extension of our perception of reality with the help of technology. Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. link] Is the technology even being used yet?

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. As an evolving technology giant, the company is also placing increased focus and attention on the Metaverse, similar to the team at Meta.

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Gaming Unity Augmented Reality Microsoft 82

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. We know it will only improve in sophistication, technology and design.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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XR Today - Mixed Reality tag

DECEMBER 28, 2023

With the Varjo XR-4 series, the tech leader aims to offer a more affordable and diverse alternative to upcoming headsets like the Apple Vision Pro. The Varjo XR-4 series follows the highly successful XR-3 headsets, launched in 2020 , with more advanced graphics, tracking technology, and integration with the NVIDIA Omniverse.

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Razer Industry Real Estate Leap Motion 86

XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. And of course, what's coming up with Unreal Engine 5? What is a game engine?

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Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. And of course, what's coming up with Unreal Engine 5? What is a game engine?

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Gaming Unreal Data Machine Learning 78

The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. Microsoft Flight Simulator is adding VR support, but…. Microsoft Flight Simulator is launching on August, 18th, without support for virtual reality.

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The Ghost Howls

MARCH 27, 2023

We had at the same time the Game Developer Conference (the GDC) and the GPU Technology Conference (GTC) by NVIDIA, so we had lots of announcements about 3D technology in general and also about XR. And notwithstanding this new technology, it manages to also be smaller than the traditional Tracker.

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Razer HTC Apple Ukraine 322

XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. And of course, what's coming up with Unreal Engine 5? What is a game engine?

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Unreal Data Machine Learning Tools 60

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids in creating accurate and innovative designs.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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VRWorld

JULY 19, 2017

The SDK supports Microsoft HoloLens and Universal Windows Platform (UWP), which will represent the default form for Windows Mixed Reality , Windows 10 Creator’s Edition applications. The company has also added new features to their software to interface with the Microsoft HoloLens on the Universal Windows Platform (UWP).

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The Ghost Howls

OCTOBER 26, 2020

This year, I’m just watching the conference from home The conference has been interesting, and it has been the usual mix of technology and politics. Facebook and Microsoft publish two interesting research projects for VR. This week, Facebook and Microsoft have released two interesting works from their R&D department.

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The Ghost Howls

FEBRUARY 9, 2020

The technology can be so powerful, but it must be used the right way. Facebook acquires Scape Technologies. With a surprise move, Facebook has acquired UK startup Scape Technologies , ramping up the AR Cloud Wars. Let’s see how Apple and Google will answer. I really hope so. Valve teases SteamVR 2.0. is coming.

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Hand tracking AR Augmented Reality Oculus 434

XR for Business Podcast

NOVEMBER 20, 2019

A lot of XR technologies started from projects in the military sector, including AR. So just to provide some background about ThirdEye, while we may be a relatively new name in the commercial space, we have over 20 years of experience developing this technology for the United States Department of Defense. We have an Unreal engine SDK.

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AR Software Industry Healthcare 78

XR for Business Podcast

NOVEMBER 20, 2019

A lot of XR technologies started from projects in the military sector, including AR. So just to provide some background about ThirdEye, while we may be a relatively new name in the commercial space, we have over 20 years of experience developing this technology for the United States Department of Defense. We have an Unreal engine SDK.

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AR Software Industry Healthcare 78

The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well).

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Magic Leap HTC AR Oculus 172

XR for Business Podcast

NOVEMBER 20, 2019

A lot of XR technologies started from projects in the military sector, including AR. So just to provide some background about ThirdEye, while we may be a relatively new name in the commercial space, we have over 20 years of experience developing this technology for the United States Department of Defense. We have an Unreal engine SDK.

AR 60

AR Software Industry Healthcare 60

The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. Microsoft has surely spent lots of money to make sure that HoloLens’s holograms look absolutely fixed in space.

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AR Magic Leap Augmented Reality Controllers 347

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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