Apple Microsoft San Francisco Unity 
XR Today - Virtual Reality
MAY 15, 2023
Spatial Hits Big at GDC 2023 In March, at the Game Developers Conference (GDC) 2023 in San Francisco, Spatial announced the platform’s new Unity Creator Toolkit is entering its beta stages. By introducing Unity RT3D content development tools, Spaital invites its community to build the service.
XR Today - Mixed Reality tag
SEPTEMBER 22, 2023
Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. Currently, Unity is the most widely-used gaming engine used to create VR/AR/MR experiences for individual developers and enterprises.
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UploadVR Between Realities podcast
MARCH 5, 2017
Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based based Epic Games, this week at the Game Developers Conference in San Francisco.
Tech Trends VR
FEBRUARY 24, 2019
It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either.
The Ghost Howls
MAY 30, 2022
San Francisco, London, Tokyo, Los Angeles, New York City, and Seattle?—?for Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). or no reason?
UploadVR Between Realities podcast
DECEMBER 9, 2016
San Francisco-based Occipital is one of the many companies that wants to bring inside-out tracking to mobile VR, but its means of doing so stands apart from others. Rather than modding existing headsets with extra cameras, Occipital today announced Bridge, its own mobile headset designed for use with Apple’s iPhone 7, 6, and 6s.
The Ghost Howls
FEBRUARY 17, 2020
Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. This expertise is also paid very well , with high salaries in cities like London or San Francisco.
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