Apple Magic Leap Sony Strategy 
Road to VR
JUNE 22, 2023
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
The Ghost Howls
JUNE 6, 2022
Image by Sony Interactive Entertainment). Furthermore, when the remastered version of Resident Evil 4 has been announced, Sony stated that some VR-related content will be released for it (but it is not clear what). Apple WWDC may reveal something about Apple’s upcoming headset. Top news of the week. Image from the web).
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The Ghost Howls
SEPTEMBER 3, 2023
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.
The Ghost Howls
MAY 25, 2020
Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.
Robert Scoble
MAY 15, 2021
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.
ARPost
FEBRUARY 8, 2023
That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.
The Ghost Howls
SEPTEMBER 4, 2023
Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?) What is almost sure is that in the feature it will also be available for Apple Vision Pro headset.
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