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Apple Vision Pro Could Take On Magic Leap, HoloLens, and Varjo In Enterprise AR

Upload VR

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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More Than 50% Of Fortune 100 Companies Bought At Least One Apple Vision Pro

Upload VR

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. The Enterprise Headset Of Choice?

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How Different XR Companies Approach Cloud Services

ARPost

But, software is important too. The bigger your XR needs are, the larger your software needs are. This allows devices to become smaller while running more robust software. This allows devices to become smaller while running more robust software. XR hardware is on the move. But, what is the cloud anyway?

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Ben Lang has written a very interesting editorial on the topic, and for instance, he imagines that this may mean that all Sony-owned game studios will all start using Unreal Engine as their game engine , unifying the production processes among them all. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

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Meta’s Ex-CTO Concerned Over Open OS Approach

XR Today - Mixed Reality tag

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. Carmack stated: VR is held back more by software than hardware. Unquestionably.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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Will Meta’s Open Framework Dismantle Apple’s Walled Garden?

XR Today - Mixed Reality tag

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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