Road to VR

MAY 23, 2023

Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR. Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years. Our friends at UploadVR confirmed the same.

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AR Insider

JUNE 7, 2023

As you probably know, the AR industry experienced a much-anticipated milestone this week with Apple's Vision Pro unveiling. There's lots of noise and punditry out there so we've assembled the most credible commentary and hands-on takes. This post appeared first on AR Insider.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

MAY 16, 2023

Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. He says Apple is “well prepared” for the announcement of the headset, which is rumored to cost $3,000.

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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The Ghost Howls

JUNE 10, 2024

F inally, I have been able to put my hands on an Apple Vision Pro. Apple is one of the tech companies that cares the most about design and beauty and the Vision Pro reflects this. This elevates the Apple Vision Pro above many cheap AR headsets that have rather imprecise tracking when the user is moving.

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Road to VR

MARCH 20, 2024

Apple is adding support for Vision Pro’s unique input system to WebXR, the web standard which allows XR experiences to run right from a web browser. But Apple is working to fix that. The post Apple is Adding Support for Vision Pro’s Input System to WebXR appeared first on Road to VR.

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Road to VR

OCTOBER 17, 2023

Apple is adding two new locations to its Vision Pro ‘Developer Labs so devs can get their hands on the headset before it launches early next year. It might not feel like it but 2024 will be here before we know it, and Apple has recently said it’s on track to launch Vision Pro “early” next year.

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Road to VR

JUNE 8, 2023

Apple’s announcement of Vision Pro is reverberating throughout the industry. To dig further into what Apple Vision Pro means for the XR industry more broadly, I spoke with host Kent Bye on the Voices of VR podcast. Bye also interviewed several others for their takes and impressions of Apple Vision Pro.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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Road to VR

APRIL 24, 2024

Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling “sharply beyond expectations” in the US market. Apple hasn’t intimated yet when we can expect international availability of Vision Pro however.

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Upload VR

FEBRUARY 2, 2024

Apple Vision Pro has officially launched in the US. Vision Pro is exclusively available from Apple's US web store and physical Apple Stores in the US. Apple previously said Vision Pro will come to other countries "later" in 2024, but hasn't yet confirmed which countries this will include.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

JUNE 24, 2022

Industry analyst Ming-Chi Kuo, a respected figure in all things Apple supply chain leaks, says the Cupertino tech giant is likely preparing to launch its long-rumored mixed reality headset early next year. In a Medium post , Kuo outlines a few key points based on how he gathers the industry is headed.

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Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset.

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Road to VR

JUNE 20, 2023

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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Road to VR

MAY 1, 2023

Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Maybe Meta’s Sanzaru Games has slimmed down the Norse-inspired RPG?

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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Road to VR

APRIL 14, 2022

The fee structure seemed at odds with prior comments from Meta which have criticized app store fees from the likes of Apple and Google. Now Apple is accusing the company of hypocrisy. And living under their rules has profoundly shaped my views on the tech industry. And, well… he isn’t wrong.

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Road to VR

MARCH 30, 2023

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

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Road to VR

JANUARY 30, 2024

As the first unicorn in AR glasses, we see where the AR industry is heading and are honored to continue leading and teaming with the industry’s finest today, through the launch of Xreal Air 2 Ultra in the spring, and beyond. The post Chinese AR Startup Xreal Raises $60M in Hopes of Competing with Apple appeared first on Road to VR.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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Road to VR

JUNE 29, 2023

Apple Vision Pro is about to set a lot of expectations in the industry of what’s ‘right’ and ‘wrong’ about mixed reality, something the fruit company prefers to call spatial computing. Luckey is mostly positive about Vision Pro, saying it’s patently Apple.

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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Road to VR

JUNE 9, 2023

With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class than Meta’s upcoming Quest 3 at $500, let alone the Quest 2 now at $300.

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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AR Insider

APRIL 13, 2021

But then a reborn industry sprouts from those ashes and grows at a realistic pace. Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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XROM

JUNE 5, 2023

Written by - Eddie Avil I have had the privilege of witnessing the burgeoning extended reality industry from its early stages, I have believed that our current two-dimensional interfaces are becoming obsolete, and that virtual and augmented reality will usher in a three-dimensional interface where the very world around us acts as a screen.

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XR Today - Mixed Reality tag

JUNE 6, 2023

ARuVR , an award-winning supplier of virtual and augmented reality training solutions, and Apple, a major innovator in the computing space, have both reached new heights with its cutting-edge immersive technologies. Enter the Apple Vision Pro: The Game-Changing Headset? A screenshot of Apple’s Vision Pro productivity suite.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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