The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

Apple 521

Apple Immersion San Francisco Augmented Reality 521

AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

HTC 215

HTC Apple North America New York City 215

XR Today - Mixed Reality tag

SEPTEMBER 5, 2023

The Apple Vision Pro headset is getting ready for its 2024 debut, and XR developers are already leveraging the device’s SDK to create a range of immersive productivity tools. The leading UC firm is bringing its esteemed experience in digital workplace solutions ready for Apple’s XR headset debut.

Apple 84

Apple Zeiss Hand tracking Immersion 84