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Apple Immersive Video Sounds Like 180-Degree Video Done Right

Upload VR

The Apple Immersive Video format sounds like it will deliver 180-degree video with high quality. The Apple Immersive Video format sounds like it will deliver 180-degree video with high quality. Called Apple Immersive Video, the format includes 8K resolution, stereoscopic 3D, and spatial audio.

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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Report: Apple Hires Meta’s XR Head of Public Relations

Road to VR

Apple may be nearing launch of its long-awaited XR headsets, as the company has reportedly hired Meta’s head of communications for its consumer XR products. Schubert joined Meta (then Facebook) in March 2016 for the launch of the company’s first consumer VR headset, Oculus Rift.

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Editorial: Apple Reality may aim to replace the iPad, while Meta…

The Ghost Howls

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. For more casual use, Fitness+ and immersive sports watching could do the trick. Let me explain to you why.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Now, Vision Pro users can download the myMako app , which lets surgeons visualize and review surgical plans in an immersive way.

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The XR Week Peek (2024.02.06): Apple ships the Vision Pro, Meta had record revenues, and more!

The Ghost Howls

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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