XR Today - Augmented Reality tag

APRIL 18, 2024

Microsoft highlights how companies can benefit from Team’s enterprise-ready and proven end-to-end encryption, data loss prevention, and compliance certifications when leveraging the AR service. Microsoft is planning for device-wide general availability in 2024.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

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XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release.

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XR Today - Mixed Reality tag

OCTOBER 27, 2023

Major firms like Microsoft, Valve, and Apple are continuing to build immersive product portfolios leading towards the dawn of 2024. The initial patent states that Microsoft plans to create a “display device [that] includes a display substrate and a backplane substrate.”

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), Here you are my flower for you! Image by OceanX).

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JANUARY 24, 2022

Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. The biggest news of the week has been the acquisition of Activision Blizzard by Microsoft for $68.7B. With it, Microsoft acquires many popular games like Overwatch, Starcraft, Call of Duty, and even Candy Crush. Other relevant news.

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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XR Today - Augmented Reality tag

OCTOBER 23, 2023

Earlier this year, Apple debuted its Vision Pro XR headset to provide an immersive productivity tool to act as a technology leap forward following the firm’s Mac laptop and desktop portfolio. Users can then view their iPhone-captured 3D spatial recordings via Apple’s Vision Pro MR headset as an AR visualisation.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

As the gaming industry eclipses the movie and filmmaking sector, gaming firms are leveraging their technologies to create next-level immersive experiences. In our discussion, we explore the rise of immersive motion-capturing technologies for the gaming industry. This took place around the release of Apple’s A12 Bionic chip.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Virtual Reality

JUNE 13, 2022

Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape. The Apple brand is investing more than ever in new opportunities intended to unlock the path to the Metaverse and the promotional options hidden within this new space.

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XR Today - Mixed Reality tag

NOVEMBER 17, 2023

This month could just prove that immersive business solutions will start seeing greater media hype in the next few months leading into 2024, CES, and beyond. At Ignite, Microsoft announced plans to introduce new avatars and immersive spaces to its popular Teams application, widely used for workplace communications.

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The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. This is the story of my life for half of the posts I read about Apple. Useless news.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

This time last year, Meta promised that the Metaverse would launch immersive remote communication into the mainstream. At the start of 2023, many Metaverse vendors promoted how immersive worlds could completely change how the world works and lives. But will Microsoft’s investment into the industrial Metaverse pay off?

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XR Today - Mixed Reality tag

JULY 17, 2023

The NBA will reportedly join Apple’s upcoming Vision Pro headset for a massive collaboration for sports matches, media reports have revealed. The Apple Vision Pro has made headlines across the media after the Apple Worldwide Developer’s Conference (WWDC) in early June. An XR Future for Apple?

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The Unity integration also enables the OEP to integrate other related solutions into the product.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

As companies and consumers continue to explore the world of extended reality, the demand for enhanced immersion is growing. Via spatial audio, companies can create an immersive interactive environment where it’s possible to detect where sound is coming from in a 3-dimensional space.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones.

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The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. Doing so will also provide greater interoperability with additional platforms such as Unity and Xcode, among others.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

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XR Today - Virtual Reality

AUGUST 22, 2023

Recently Microsoft noted how MR represents the “ eyes and ears ” of AI. Following a mainstream steer away from the Metaverse by some towards genAI – the latter may be gaining the most focus currently – but roadmaps are already in place by firms such as Microsoft to develop the industrial Metaverse by 2024.

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