VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

It creates an immersive experience for listeners by providing spatial context to the audio source. Immersive environments use 360-degree spaces where users can enjoy 3D content from all directions. People listening to passing cars, conversations, and other location-based applications can leverage immersive spatial audio.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market. And luckily for you, I have one. Such great news!

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models.

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XR Today - Big XR News tag

APRIL 28, 2023

In the XR world, these Q1 reports give great insight into the success, failure, and goals of many immersive firms looking to leverage the emerging and unpredictable marketplace. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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The Ghost Howls

MAY 1, 2023

many investors would have run away scared from immersive realities, causing the ruin of many companies in our field. When Microsoft performed the acquisition, Satya Nadella underlined how the acquisition of Activision could also lead to the acquisition of competencies related to metaverse from the gaming company.

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XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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Hypergrid Business

JANUARY 25, 2023

AltspaceVR was a consumer-focused immersive space that could be accessed either via the desktop or through a virtual reality headset. Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In an SEC filing last Wednesday , Microsoft said it will lay off 10,000 employees.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. According to the creators of Hubris, Sony is working on solving the issue , but he said nothing about when this update will be released.

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AR Insider

JULY 19, 2021

Glimpse companies include Adept Learning, D6, Foretell Reality, Immerse Health Group, Post Reality, and Early Adopter. Free roam VR is only true, fully immersive VR experience you can have, replete with natural locomotion and spatial props. The streaming giant is going head to head with Microsoft, Sony, Google and Apple.

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The Ghost Howls

NOVEMBER 7, 2021

Image by Microsoft). Microsoft Teams to integrate Mesh in 2022. With a surprise move, Microsoft has announced that in 2022 it will integrate Microsoft Mesh, its framework to create shared XR experiences, inside Microsoft Teams. And if they have these features from Microsoft, they won’t need to get them from Meta.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Every company except one.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. These innovators are discovering how important a multi-sensory experience can be when building immersive interactions for users. Multi-Sensory Immersion.

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XR Today - Mixed Reality tag

JUNE 28, 2022

Tencent Holdings is set to build an extended reality (XR) unit, its immersive wing tasked with developing hardware and software for future metaverse solutions, Reuters reported last week, citing three sources familiar with the matter.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

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Road to VR

MARCH 19, 2017

.” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. ” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), Here you are my flower for you! Image by OceanX).

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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The Ghost Howls

AUGUST 2, 2021

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. The group is composed of executives that come from different teams within the company because the metaverse should be the transformation of the whole Facebook in an immersive setting. Sony has sold 10M PS5 worldwide.

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XR Today - Augmented Reality tag

OCTOBER 26, 2022

Demand for immersive interactions is on the rise. billion by 2026, and many leading companies like Apple, Microsoft, and Sony are already getting involved. With spatial audio, it’s possible to make users feel like they’re sitting in a real space through immersive technology. Mimic Genuine Real-World Experiences.

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AR Insider

APRIL 6, 2020

It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Specifically, Sony announced 5 million cumulative units sold in January. Microsoft committed 100,000 units to the U.S. This is where the momentum lies today, especially Quest.

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XR Today - Mixed Reality tag

DECEMBER 22, 2023

Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape? The RayNeo Air 2 glasses aren’t standalone like the Apple Vision Pro or Meta Quest 3. So, what exactly can these innovative smart glasses do?

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VRWorld

OCTOBER 26, 2016

Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. Following that, presentation continued with several features using Microsoft HoloLens. Stay tuned.

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The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Anything else to add to this interview?

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. It’s still more or less the game of of Microsoft.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Additionally, immersive firms leverage XR to build solutions for engineers, soldiers, medical professionals, and even pilots. These professionals use new devices to merge the physical and virtual worlds with creative, engaging immersive content. Generating stronger communicative and collaborative immersive experiences.

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XR Today - Augmented Reality tag

OCTOBER 20, 2022

Promising a more effective way to immerse users in digital experiences, spatial audio brings positioning and direction to the sound in MR, AR, and VR apps. Already, many leading digital brands have begun to invest heavily in spatial solutions from Apple and Varjo, to Microsoft and Sony.

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. Sony closes its game studio in Manchester. Some good roundups of creative immersive experiences. Do you want to discover them with me?

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

JULY 21, 2019

Oculus wants to trade exclusive games with Sony. The bombshell comes directly from Jason Rubin, that interviewed from Kotaku, has clearly said that he wants to trade exclusive games with Sony. FRL is the R&D department of Facebook that works on immersive realities. Image by Immersive VR education). (Image by Capcom).

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