The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Great job, Magnopus!

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Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. Google announced early last year it was providing software to Samsung to make a Vision Pro competitor, although we haven’t heard anything about it, or its Android XR platform since. And you know what, it just might win. It’s a tale as old as time.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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ARPost

SEPTEMBER 23, 2022

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. Microsoft (Nasdaq: MSFT) for AR Headsets. There was no marketable product at the time of the acquisition.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. HTC VIVE has announced new enterprise immersive services for its XR Elite Business Edition product.

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XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Upload VR

APRIL 22, 2024

A headset "fully focused on immersive entertainment like watching movies and videos with the highest resolution OLED screens." Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. Will this be true for XR too? And if so will it be Meta, or Google?

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VRScout

MAY 7, 2017

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. The recently launched new Samsung Gear VR with controller was also briefly mentioned as an affordable alternative to the more cost-intensive Rift set-up.

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The Ghost Howls

NOVEMBER 7, 2021

Image by Microsoft). Microsoft Teams to integrate Mesh in 2022. With a surprise move, Microsoft has announced that in 2022 it will integrate Microsoft Mesh, its framework to create shared XR experiences, inside Microsoft Teams. And if they have these features from Microsoft, they won’t need to get them from Meta.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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XR Today - Virtual Reality

JUNE 21, 2022

According to the Taoyuan City-based firm, the VIVE Flow Business Edition will include a 30 day trial period of VIVE Sync, allowing users to join immersive meetings with minimal distractions. One week to go. 2022.06.28 #HTC #VIVERSE #Seeyousoon #Createmymetaverselife pic.twitter.com/gsHmu8nFzB. — HTC (@htc) June 21, 2022.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

Ultraleap also notes how hand tracking is becoming a “mandatory feature” of major available and upcoming headsets from firms including Microsoft, Meta, and Apple. The firm also explains how hand tracking helps workers remain immersed in enterprise-grade operations such as training and customer experience platforms.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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XR Today - Mixed Reality tag

AUGUST 30, 2023

In a recent Apple developer blog post , the firm chose to highlight the experiences of four XR insiders who spent time working at its Labs developer suite. The spaces also let developers test and optimize immersive applications for visionOS. The Apple-built spaces encourage XR developers to create content under the guidance of Apple.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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XR Today - Mixed Reality tag

APRIL 15, 2024

In 2024, many major technology firms like Apple, LG, and Samsung are debuting XR devices, and events like Laval Virtual will provide crucial insight into the growing industry. XR took centre stage, with many firms highlighting major products, addressing industry concerns, and presenting innovations.

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Road to VR

MARCH 19, 2017

.” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. It’s still more or less the game of of Microsoft.

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The Ghost Howls

JANUARY 2, 2019

On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. It has released experiences like Microsoft Remote Assist, that let different teams in a company work together to solve maintenance problems. Of course, it will exploit the already awesome Microsoft platform.

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. But it is for sure a feature that will enable not only more immersive social VR interactions (which I guess are the main goal for Meta), but also new kinds of VR experiences. References to Apple RealityOS have been leaked.

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EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. HoloLens got a major software update , and Microsoft introduced new enterprise mixed reality applications like Microsoft Remote Assist and Microsoft Layout.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Although mobile AR may not be the most powerful or immersive, it certainly has the potential to be very profitable and is one of the most important augmented reality trends to keep track of.

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AR Insider

FEBRUARY 26, 2020

Source: Samsung. 2020 smartphones will also sport powerful chips and processors designed to power immersive experiences. Reference designs from Flex, Qualcomm and Microsoft offer the enterprise the resources they need to create AR headworn devices that meet the specific needs of their industry. Source: Apple. Hardware. #2

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The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Anything else to add to this interview?

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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VRWorld

OCTOBER 7, 2016

Reality, immersion, virtual space in which you can walk around. Resolution and data bandwidth requirements represent one of key obstacles that break the illusion of immersion in VR content. Resolution and data bandwidth requirements represent one of key obstacles that break the illusion of immersion in VR content.

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The Ghost Howls

OCTOBER 26, 2020

In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Facebook and Microsoft publish two interesting research projects for VR. This week, Facebook and Microsoft have released two interesting works from their R&D department. Learn more.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. Sounded good.

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