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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. Why Not Bring Immersive Tech Into the Workplace?

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Magic Leap Announces First Round of Independent Creator Program Grant Recipients

Road to VR

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Immersion Analytics. Magic Lines. – – — – –.

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Big XR News from Meta, Microsoft, and Magic Leap

XR Today - Big XR News tag

In the XR world, these Q1 reports give great insight into the success, failure, and goals of many immersive firms looking to leverage the emerging and unpredictable marketplace. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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‘XR Casino’ Brings Cross-Platform Gambling To VR & AR

VRScout

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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The XR Week Peek (2024.01.23): Apple Vision Pro preorders have been opened, and much more!

The Ghost Howls

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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