The Ghost Howls

OCTOBER 11, 2022

Microsoft 365 is coming to Quest Pro! It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. It is interesting how Meta is trying to promote immersive reality by focusing on specific sectors in which it believes the technology can be successful and going vertically on them.

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Microsoft Strategy Tools Apple 527

The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Years pass by and technology shifts and market changes lead to a shuffle of the cards, and new market leaders arise. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 433

The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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HTC Oculus Conference China 409

XR Today - Mixed Reality tag

JANUARY 5, 2024

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Furthermore, to continue its OEM success, Qualcomm is developing an MR & VR reference design, which Goertek helped create and Tobii assisted by integrating its eye-tracking technology.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Google Software Apple Samsung 472

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 248

Road to VR

JULY 5, 2017

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. Founded in 1994, W3C is a standards organization focused on web technologies. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Groups Apple Samsung Virtual Reality 200

GizModo VR

JUNE 17, 2022

Microsoft is responsible for bringing many of us into the digital realm, introducing generations of consumers to the PC. Beyond Windows, Microsoft and its brand Xbox have been a driving force behind the growth of gaming, Office… Read more. Even today, the Windows operating system is used by more than a billion people worldwide.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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Virtual Reality Samsung Tools Apple 130

XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

While the event focused primarily on consumer and entertainment innovations and use cases, it revealed critical details on the future of the XR industry and the technology fueling it. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

Moreover, audience interest from enterprise end-users and consumers is strong, with rumours of new devices from Microsoft, Apple, and Meta all prevailing. In the meantime, XR hardware vendors like HTC VIVE, XYZ Reality, VITURE, and AjnaLens are working hard to debut new hardware solutions for 2023.

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Microsoft Healthcare Hardware Industry 55

XR Today - VR Headsets tag

MARCH 4, 2024

The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. The Vision Pro bring Apple’s branding into the space and, with it, many eyes.

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Head Mounted Display Samsung Eye Tracking Immersion 97

TechPrior

APRIL 10, 2020

Apple has always been at the forefront for all kinds of augmented reality innovations and has always had ambitious plans for the future of AR and VR. As a part of its next promising venture, Apple is in the process of acquiring NextVR; a California based VR company. Besides this, NextVR holds a whopping 39 other technology patents.

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Apple Augmented Reality California Virtual Reality 64

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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Unity Apple Tools Immersion 62

The Ghost Howls

AUGUST 24, 2020

A comment from HTC , just saying that it was up to compete with Oculus has had on Twitter something like 12K likes , and I think that HTC’s social media manager had never seen that number in his whole life. What other devices are so cheap, have the best games, a continuous stream of updates? The same on Twitter. Other relevant news.

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Unreal Apple Government Data 427

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). 3D mapping’s evolutionary path was recently accelerated with a developer tool from Here Technologies.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

The companies investing in spatial audio today are using the technology to enhance the quality of their virtual reality landscapes, and develop new experiences in the metaverse. For companies looking to implement spatial audio into their existing investments, Rebuff reality could offer an excellent alternative to investing in new technology.

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Magic Leap Unity Microsoft Immersion 81

XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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Apple Education Immersion Retail 96

The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. Augmented Reality in 2018.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Next-Gen Headsets and Spatial Audio Among a growing list of VR headsets, many people experienced their first encounters with the technology with the Meta Quest 2. Additional headsets, including the Meta Quest Pro , HTC VIVE XR Elite, Pico 4 and Pico 4 Enterprise, Varjo VR-3 and XR-3, and Lenovo VRX and A3 feature this technology.

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Immersion Head Mounted Display Apple Microsoft 79

UploadVR Between Realities podcast

JUNE 22, 2017

This was to be expected but provides us with a rough sense of the advancements being pursued by the VR technology company. Recent updates from Valve, which partnered with HTC to create the Vive, . It should be noted Valve also partnered with Apple now and is bringing SteamVR system to Mac computers.

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Microsoft Controllers HTC Oculus 190

GizModo VR

OCTOBER 13, 2021

Even if you put aside its decidedly bug-eyed appearance, the leaked HTC Vive Flow is a baffling headset. By all accounts, it’s supposed to be a standalone consumer VR device that’s made for activities like meditating and streaming media. It also will allegedly come with its own take on the metaverse. In a somewhat… Read more.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. ” Wu also noted that HTC VIVE supports OpenXR 1.1 ” Wu also noted that HTC VIVE supports OpenXR 1.1 on PC and AIO. on PC and AIO.

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Unity Groups Unreal Industry 93

The Ghost Howls

JUNE 23, 2019

HTC has revealed the design of the Vive Cosmos. HTC has finally unveiled some information on the Vive Cosmos. HTC has told in the past that this is a headset more consumer-oriented , but Sebastian Ang of Mixed Reality TV has reported that, according to a reliable source, the price will be 899. Top news of the week.

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VRWorld

OCTOBER 7, 2016

Its founders claim to be a proven team of industry experts from their former senior roles at Apple, Adobe, Microsoft and Lucasfilm. The key to Pixvana’s technology is implementing a view-dependent streaming, similar to Oculus’es own Asynchronous Time Warp, Asynchronous Space Warp and Quick Response Queue.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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Hardware Magic Leap Apple Industry 104

XR Today - Virtual Reality

JANUARY 12, 2024

However, the rapid evolution of VR technology in recent years means you don’t necessarily need to spend a fortune to get a great experience. While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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