Apple HTC Los Angeles Microsoft 
XR Today - Big XR News tag
MAY 26, 2023
However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.
The Ghost Howls
DECEMBER 13, 2021
Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight.
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VRScout
MARCH 6, 2017
In the fall of 2016, Microsoft announced a partnership with a handful of hardware manufacturers to make developer headsets implementing the inside-out tracking technology seen on the HoloLens. LA, GET EXCITED: BJORK’S VR EXHIBITION COMES TO LOS ANGELES. DOES APPLE HAVE 1000+ ENGINEERS WORKING ON AR IN ISRAEL?
UploadVR Between Realities podcast
AUGUST 9, 2017
The event is organized by The Virtual Reality Foundation, which is composed of many of the same people behind the Virtual Reality Los Angeles conference and startup Mindshow. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets.
TechCrunch VR
MAY 31, 2023
By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its inventor’s West Los Angeles home. Image Credits: TechCrunch When HTC began imagining life after the smartphone, it looked a lot like VR.
Tech Trends VR
SEPTEMBER 26, 2019
The multi-sensory massage experiences created by the Esqapes Immersive Relaxation Center in Los Angeles have proved the commercial appeal of such concepts, and it’s the sort of thing that gets people like Jeff Bezos rather excited. If there’s an elephant in this virtual room, its name is Apple. One More Thing….
Tech Trends VR
SEPTEMBER 26, 2019
The multi-sensory massage experiences created by the Esqapes Immersive Relaxation Center in Los Angeles have proved the commercial appeal of such concepts, and it’s the sort of thing that gets people like Jeff Bezos rather excited. If there’s an elephant in this virtual room, its name is Apple. One More Thing….
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