TechCrunch VR

MARCH 13, 2022

Remember Magic Leap? This week, I spent an hour or so playing around with the unreleased next-generation Magic Leap headset, all while discussing the augmented reality company’s wild ride with Magic Leap CEO Peggy Johnson and other members of their executive team. So, let’s talk about it.

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The Ghost Howls

MAY 28, 2023

Dynamic generative applications The lightbulb in my brain powered on by reminding my interview with the amazing John Gaeta (when he still was at Magic Leap). Doing a Google search, I found out that since Microsoft opensourced the C# compiler (called Roslyn) , many things have been made with it. And then I had an idea.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. .

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). With the launch of nReal, the first truly consumer-oriented AR glass, we’ll truly understand how people are already interested in this technology. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap.

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The Ghost Howls

FEBRUARY 4, 2022

Smartphone-based AR is nowadays a commodity : everyone knows Pokemon Go, everyone uses AR filters on social media, everyone knows how to scan a QR code. This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. He noted that Apple spoke less about XR but rather about spatial computing.

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The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Apple rumored to release a VR headset worth $3000. Another week, another rumor about Apple’s XR plans.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Peter Graham

JANUARY 21, 2020

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. As Apple continues to expand its AR development, VRFocus will keep you updated. You can use AR,” he mentions.

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UploadVR Between Realities podcast

FEBRUARY 22, 2017

Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. The tutorial of the game starts and explains how to use the cubes and how the interface can understand what real-world objects are.

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The Ghost Howls

OCTOBER 27, 2019

Image by Microsoft). Microsoft wants to play safe, though, so it is now launching it only in two small countries , so that to identify possible problems only in a small subset of the worldwide population before the big launch. Bloomberg publishes new hints on Apple glasses. Microsoft details 3 interesting R&D projects.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. Image by Microsoft).

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. Specifically, generative AI may be interesting to help Snap content creators create AR content without requiring them to know how to model 3D assets.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. Tablet mode may be a reference to how to launch 2D Android apps because a Facebook employee has inadvertently revealed that employees can already use some 2D apps like GDoc inside the Quest. was a lot of money?). Some reviews of VR hardware.

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VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology. For NAP, this AR filter could assist in reaching out to an audience that they normally wouldn’t connect with.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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XR Today - Virtual Reality

MAY 15, 2023

Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap. By putting its content creation tools in the hands of its users, Spaital can naturally grow its service, development talent pool, and content on offer.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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AR Insider

OCTOBER 1, 2019

The dueling events hosted by the two internet giants showcased how the face is becoming the next tech battleground after smartphones, tablets and connected devices like the watch. Microsoft won the PC era and now has a tablet business, while Apple and Google have the dominant mobile operating systems. Apple (ecosystem) 2.

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The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well). Magic Leap is suing nReal.

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AR Insider

JANUARY 24, 2020

One of the biggest challenges we face in personal computing isn’t how to add additional camera lenses to our phones, but how to evolve computers to better conform to how we as humans interact with each other and our environments. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.”

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The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Valve could provide some audio-visual improvements, while Microsoft its WMR platform, with inside-out tracking of controllers. Apple ARKit 3.5

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Additional firms such as IKEA and Walmart have also explored how to use AR for shopping experiences.

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AR Insider

OCTOBER 22, 2020

This first part of the series describes a major hurdle and the current industry assumptions about how to address this hurdle. And there’s hope that Apple and Facebook are on the cusp of something worthy, but the release of their products has and continues to be a few years out. We’ll get into that. So we’ll have to wait and see.).

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Robert Scoble

MAY 31, 2022

Unless I was working at Meta or Apple or Snap. This is why Magic Leap has a new shot at life that I also didn’t see, due to its cord and lack of consumer experiences. This is why many who are working on Apple’s first device tell me it is NOT doing see-through glasses like these for its first product.

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The Ghost Howls

JULY 5, 2021

It is a huge number, and thanks to it, you understand how it is possible that other companies can’t compete with Facebook (how many companies can afford to lose $6B in only one year?), and also why the $2+B investment in Magic Leap was not enough to bring it to success. Image by Microsoft). News worth a mention.

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TechCrunch VR

OCTOBER 20, 2020

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large.

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The Ghost Howls

JANUARY 19, 2020

Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it. That’s a great win for the XR community, also because after having acknowledged the issue, Microsoft will have to work in actively solving it. News worth a mention.

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Tech Trends VR

DECEMBER 19, 2019

Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. There were also some significant acquisitions in the space, such as Jaunt XR being bought by Verizon , and Apple acquiring UK start-up Ikinema. VR Therapy.

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The Ghost Howls

OCTOBER 26, 2020

My impression is that in the best case, this Deca is the new Pimax, a company with great ambitions, a good spirit, but no idea on how to execute, and this will lead to delays, confusion in the logistics, higher prices than expected, etc… And this is just the best case. Facebook and Microsoft publish two interesting research projects for VR.

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The Ghost Howls

MAY 24, 2021

In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. The Verge) More info (How to get Snapchat Spectacles 4) More info (Snap acquires WaveOptics). Apple new interface for the Apple Watch may be a glimpse of future XR interactions. Top news of the week. Image by Snap).

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

This includes Varjo’s XR-2, Microsoft’s HoloLens 2, Pico Interactive’s Pico 4 Enterprise, and Meta Platform’s Quest Pro. Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Most recently, companies have begun unlocking potential use cases for XR.

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