The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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Apple AR Oculus Augmented Reality 171

The Ghost Howls

MARCH 21, 2021

It seems cool, but I would like to try it to believe in it: all the times that someone promised me some kind of sensory magic, it never turned out so good as they told me (like with the phantom touch sensation that Leap Motion told me about ). Image by Microsoft). News worth a mention. Some XR fun.

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Sony Controllers AR Haptic 437

The Ghost Howls

SEPTEMBER 22, 2019

Facebook has deep expertise on AR and VR (I think we all know it), while Luxottica, that is the worldwide leader in glasses manufacturing (it is the brand behind Rayban, for instance), for sure knows how to create glasses that consumers want to wear. In the meanwhile, Apple continues collecting patents on new optical systems.

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AR Apple Oculus Augmented Reality 282

The Ghost Howls

DECEMBER 23, 2019

Besides that, it is also hiring key figures to make this AR dream a reality : the operating system project will be supervised by Mark Lucovsky, a former Microsoft engineer who co-developed Windows NT. I’m very curious to discover what developers will be able to create with it.

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Oculus Hand tracking AR Unity 210

The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). After many months of teasing them, Unity has finally launched the MARS tools, a suite of tools to build easily Augmented Reality experiences in Unity without knowing how to code. Cool, isn’t it? Some XR fun.

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Magic Leap AR China Unity 238

The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. But the big question is the “how”.

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Apple Gaming Hand tracking Leap Motion 345

XR for Business Podcast

DECEMBER 18, 2019

And now, to this day, I think it remains Microsoft’s best pivot ever. Alan: Have you been to the Microsoft campus? It’s not your drab, beige Windows building, or Microsoft Word. It’s just neat how they built a subculture within the Microsoft culture. So, you think Apple Apple would do this?

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Training San Jose Oculus AR 78