The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. HTC is teasing the launch of a new hardware. More info (HTC is going to launch a new hardware) More info (Second tweet from HTC) More info (Third tweet from HTC). Other relevant news. Image by HTC).

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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Road to VR

JUNE 5, 2017

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box. image courtesy TIME.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

APRIL 20, 2020

Last Oculus Quest update shows hints of an Oculus MR ecosystem. Facebook is continuously updating the Oculus Quest , its most successful device, and this week it has rolled out the runtime v16. I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Read on for my breakdown of the Vision Pro hardware and software and the experience they enable. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. T his standard, dubbed OpenXR, was about the interoperability of different VR hardware and software together.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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XR Today - Virtual Reality

JUNE 13, 2022

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.

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The Ghost Howls

DECEMBER 4, 2023

More info (Quest 3 going ok in Steam Hardware Survey) More info (Quest 2 selling much better than Quest 3 on Amazon) HTC announced the Vive Ultimate Tracker Finally, HTC has officially announced the Vive Ultimate Tracker, its standalone inside-out tracker unit. This would show the level of polish of the upcoming Apple headset.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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The Ghost Howls

MARCH 15, 2021

And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). But it is impressive anyway.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

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ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. The main indicator that Bentovim has been watching has been investment in hardware companies, including through options like the Metaverse ETF. Hardware, Software, and Adoption. “In

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The Ghost Howls

DECEMBER 23, 2019

It is also working on creating its own hardware : a previous report highlighted that it could build its own chips in the future, and this article shows how the company is working also in acquiring hardware parts markers. Oculus releases hands tracking SDK, official Link cable for Quest and more. Other relevant news.

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Road to VR

FEBRUARY 14, 2019

An internal email reportedly sent by Facebook CEO Mark Zuckerberg to senior executives offers a glimpse into the strategic thinking behind the company’s feet-first leap into XR following the 2014 acquisition of Oculus. Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Other relevant news. Image by Mojo Vision).

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The Ghost Howls

FEBRUARY 3, 2020

The first one is the usual SteamVR hardware survey. monthly connected headsets only on Steam (so this doesn’t consider Oculus Store users and PSVR users), and t he year-over-year growth is +75%. He said that only on Christmas day, people spent $5M on the Oculus Store , and we can expect that most of this money was spent on Quest.

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The Ghost Howls

MARCH 23, 2020

More info (How to pre-load Half-Life: Alyx) More info (Leaked review of Half-Life: Alyx) More info (Suggestions on how to stream the game) More info (Valve Index on top of Steam charts) More info (Oculus Rift S soldout) More info (Vive Cosmos Elite gives Alyx for free) More info (Vive Cosmos Elite review) More info (Gabe Newell talks BCI).

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The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. It’s the same with Apple ARKit, which took everyone by surprise and led to the democratization of AR on smartphones. licensing).

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The Ghost Howls

SEPTEMBER 9, 2019

A market where Oculus has almost no earning s from the hardware sales, though, so it’s a weird situation. Internal iOS 13 code seems to point at Apple AR glasses. It is not a secret that Apple is working on a pair of AR glasses (even if someone still thinks that the project has been abandoned). Who knows.

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ARPost

MAY 5, 2021

The Education Forum toed a close line when it came to hardware. Dedicated VR headsets and software packages were toted by some speakers, while hardware-agnostic WebXR solutions were praised by others. In the same discussion (and other discussions throughout the day) Facebook’s ownership of Oculus also came up as a privacy concern.

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The Ghost Howls

NOVEMBER 1, 2021

The event has not featured any important hardware announcement, because it was all focused on declaring the new shift of focus of Facebook. He stressed many times how he wants to empower creators, and how he wants to provide free tools for content creators and cheap hardware for the users. Oculus brands disappears.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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The Ghost Howls

SEPTEMBER 26, 2023

The Quest 3 will have the following specifications: Resolution (per-eye) : 2064 x 2208 Display Type : LCD Refresh Rate: 120Hz Lens type: Pancake Processor : Snapdragon XR2 Gen2 RAM : 8GB-12GB (not clear from the leaks) Battery Life : 2–3 hours Field of View : 97° horizontal, 93° vertical IPD Adjust : hardware-based.

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The Ghost Howls

JANUARY 25, 2022

I can’t guarantee that these predictions will come out to be true (I always joke about the fact that I miss many of the predictions about Meta/Oculus), but I think they will be worth reading anyway to understand what can be the trends to look for in this new year. Me wearing my branded Oculus Quest 2. So… let’s start!

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools. The VIVE SDK is hardware-independent and user-friendly, although there are specialist sound experiences available for those building solutions for VIVE headsets. Rebuff Reality.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

MARCH 27, 2023

It seems to me a great piece of hardware. Of course, Epic is completely against Apple and its vision of its own walled garden. The new mixed reality headset is expected to perform a bit like the Apple Watch: very slow sales in the beginning, to then increase them a lot at every iteration.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset.

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The Ghost Howls

JULY 5, 2021

The first interesting forecast is about the number of sold Oculus Quest 2 headsets. In fact, Mr. Mahaney reports that due to the huge expenses for R&D, deals with game studios, and hardware sold at loss, “ [Facebook] will generate between $5.4 billion and $6.4 billion in operating losses this year on its virtual reality business”.

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The Ghost Howls

JUNE 20, 2021

I’m not surprised at all: I’m more surprised actually that Facebook entered the hardware business than I am for Facebook doing ads in AR and VR. First, they acquired Oculus and said that nothing would have changed for the startup, and they promised Palmer that no Oculus Rift would have required a Facebook account.

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