Apple Government Sony Unity 
The Ghost Howls
MARCH 1, 2024
A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).
The Ghost Howls
FEBRUARY 23, 2023
But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.
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The Ghost Howls
OCTOBER 26, 2020
Representatives of the JianXi province and also the vice prime minister Liu He have visited the venue, and the Chinese Government has confirmed its strong interest in VR, that is seen as a strategic technology. And while China always moves chaotically, I think that the push of the government is helping its VR companies. Learn more.
The Ghost Howls
JANUARY 20, 2021
And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet. Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. PlayStation believes in VR. PSVR headset.
The Ghost Howls
MAY 4, 2020
At the same time, Apple having always mediocre graphics cards on its laptops and its closed ecosystem have not helped much either in keeping this VR support alive. Not to mention the fact that Apple has always said that it is not interested in VR, but only in AR. Sony reveals finger tracking technology for controllers.
XR Today - Mixed Reality tag
AUGUST 3, 2023
Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system.
XR Today - Mixed Reality tag
MAY 10, 2023
Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. As we move forward in 2023, many predictions are being made about the industry, but much depends on Apple’s release of their headset.
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