The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 442

The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. This is a great deal, that lowers even more the barrier of cost to enter virtual reality. Google launches “Immersive Stream for AR”.

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Apple AR Augmented Reality Ukraine 481

The Ghost Howls

JANUARY 30, 2023

I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!

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Apple Hand tracking Ukraine AR 361

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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Google AR Machine Learning Video 479

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. What about yours? Let me know how things are going for you!

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XR Today - Augmented Reality tag

MAY 22, 2023

2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery. Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Validation.

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Apple Industry Augmented Reality Magic Leap 121

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Hypergrid Business

APRIL 19, 2023

I used to think that the path to the metaverse started with screen-based virtual worlds then expanded to virtual reality. First, until the resolution of a virtual world is as good as real life, there will be an advantage to working the old-fashioned way, especially when you’re in a graphics-heavy profession.

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Apple AR Augmented Reality Virtual Reality 115

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

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Leap Motion Hand tracking Apple Data 313

Hypergrid Business

AUGUST 21, 2017

Educators are using virtual worlds, but not in the way they had used them in the past, and not in the same numbers. The Virtual Worlds Best Practices in Education conference is a good example that showcases this work. Those educators that remain in virtual worlds are leveraging them to create better experiences.

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Hypergrid Business

AUGUST 3, 2017

Eight year ago, when I first launched Hypergrid Business , virtual worlds offered a unique set of compelling features. There was presence, and immersion, and the ability to create your own virtual environments. At that time, virtual worlds were the only visible path to an interconnected metaverse of virtual environments.

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ARVR

JULY 8, 2022

In January, 2015, amid a mounting wave of critical sentiment, Google withdrew Glass from the consumer market, with the promise of returning with a revamped product in 2017. One of the main reasons that Google Glass failed was that it fell into the ‘snob pricing’ category, and those who wore it were looked at as ostentatious pills.

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UploadVR Between Realities podcast

JUNE 20, 2017

Some argue that AR will be the immersive tech that really takes off due to the fact that it adds elements to our daily lives and surroundings vs VR’s dependence on isolated virtual worlds. Early in the year, we got another glimpse at the potential of augmented shopping when Gap and Google collaborated for CES 2017.

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Apple Augmented Reality AR Virtual World 133

Steki Amusement

JUNE 13, 2022

Following Meta, Microsoft and Google’s entry into the metaverse, Apple, currently the world’s No.1 Recently, Apple demonstrated its Mixed Reality (MR) headset in testing to its board members. At the same time, Apple has accelerated the development of rOS (reality OS).

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The Ghost Howls

MAY 30, 2022

Niantic has finally launched its VPS (Visual Positioning System), a solution that will allow developers to create AR applications that are persistent and shared in various locations in the world with centimeter accuracy. VPS is a technology that implements the AR Cloud and creates a bridge between the real and the virtual world.

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VRScout

FEBRUARY 16, 2022

Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day. LinkBuds have an odd donut shape that creates an incredible audio experience without shutting out the real world.

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Sony Technology AR Augmented Reality 434

Ryan Schultz

APRIL 6, 2023

And I do apologize to those of you who wish I would get back to writing more about social VR, virtual worlds, and the metaverse! I signed up for one year of unlimited Neeva searching, and I will be comparing search results between Google and Neeva throughout the next twelve months, and I’ll report back that I find.

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XR Today - Mixed Reality tag

JULY 7, 2023

These fears have been exacerbated further since Apple entered the fray with its Vision Pro headset (albeit sidestepping any reference to the metaverse.) “Actually, we see that there is a lot of innovation when it comes to virtual worlds,” she said. “I Google controls both sides of the #adtech market: sell & buy.

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Augmented Reality Trends Healthcare 414

The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.

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The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem.

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Augmented Reality AR Trends Microsoft 528

Ryan Schultz

FEBRUARY 9, 2024

HOUSEKEEPING NOTICE: Yes, I know this blogpost is somewhat off-topic for a blog about “news and views on social VR, virtual worlds, and the metaverse,” but hey, my blog, my rules. Accordingly, I have created a new blogpost category, called Apple Vision Pro. This ensures seamless access to your files across platforms.

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Tools Apple Machine Learning Software 52

The Ghost Howls

SEPTEMBER 27, 2022

Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. News worth a mention. Rec Room announces Rec Room Studio.

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Magic Leap Unity Machine Learning Video 506

ARVR

MARCH 15, 2022

Beyond the Physical State Last week, we looked at Niantic’s Lightship which surfaced a key concept: the real-world metaverse. Beyond fully online/virtual worlds, this involves geo-anchored data that enables AR devices to evoke relevant digital content. And Google is well-positioned , given existing assets.

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Real Estate AR Google Data 130

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. This cloud environment could have an important part to play in the new era of virtual content streaming.

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Hypergrid Business

JANUARY 25, 2023

What about Meta, Google and Apple? Google has scaled back its VR ambitions a couple of years ago, ending support for its Daydream platform in 2020. Apple still hasn’t released its long-awaited AR headset. Apple, Sony, Meta — they’re still pouring in the cash. million in 2022. million in 2022.

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The Ghost Howls

MAY 9, 2022

We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. So this is just another speculative virtual world; The minting was so successful that it disrupted the whole Ethereum blockchain. Google acquires Raxium.

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The Ghost Howls

APRIL 18, 2022

This means that if the sale of a virtual object happens on Quest, that has a 30% platform “tax” on all the in-app-purchases, the creator will see 30% going to Meta for the Quest tax and 25% of the remainder (70%) going to Meta for the Horizon tax. In total, 52.5% of the earnings will go to Meta. of the total) to Meta.

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AR Insider

OCTOBER 31, 2019

What virtual avatars, creatures, information layers or interactive components are here. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. What room are you in, what objects or other people are around you.

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Magic Leap AR Microsoft Apple 156

ARVR

OCTOBER 1, 2021

To that end, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this Internet of Places. Turf Battle Google isn’t alone.

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ARPost

APRIL 10, 2020

From virtual try-ons, to detailed product inspection, to camera activated logos, to what my mom calls “bright and shiny” camera filters – what we wear will come to life in the virtual world. Google, Snapchat, and Facebook are quickly ticking off the parts of the body their camera can recognize. This is not far off.

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Augmented Reality AR Retail Examples 452

The Ghost Howls

SEPTEMBER 20, 2021

But you have hands and feet controllers to move in the virtual world, so according to the manufacturers, you have 1.5DOF more (whatever it means). Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. Apple Event was not about AR, like, at all.

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AR Nigeria Apple Oculus 507

Road to VR

JULY 18, 2018

adds supports for Apple’s ARKit 2.0 and Google’s ARCore 1.2, As with the Oculus Runtime, Apple and Google have since updated their ARKit and ARCore SDK—the foundation for building AR applications on those platforms—and the newest versions are now available with UE 4.20: ARKit 2.0. On the AR front, UE 4.20

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Unreal Magic Leap AR Video 140

The Ghost Howls

APRIL 7, 2023

Maybe this “big thing” will be the famous Apple headset, which thanks to the Apple brand and some key innovations, will draw new people into our market. Think also about how Rayban Stories made wearing smartglasses in the street cool … it was unthinkable when Google Glass came out. Rinse and repeat.

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