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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 362
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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all.

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Meta Rebranding Quest Software Horizon OS, Will Run On New Headsets From ASUS, Lenovo, More

Upload VR

Meta is rebranding its Quest software platform to Meta Horizon OS, and opening it up to third-party headset makers. They'll have access to the same core software and platform services as Meta Quest headsets, including Meta's tracking and mixed reality technology and store. And if so will it be Meta, or Google?

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Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy

Road to VR

Today the company says it’s formally branding the Quest operating system as Meta Horizon OS, and with it, plans to allow third-parties to make new headsets that run the software stack. The company has already confirmed that Asus and Lenovo are building new headsets for Meta Horizon OS.

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The AR Space Race, Part VII: Microsoft

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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