The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. (Image by North). Join them by clicking the link below!

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

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ARPost

NOVEMBER 11, 2022

Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. Thanks @ObjectTheory for letting me play with your @magicleap ! pic.twitter.com/UMhQbxgH1g.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Header image by Google). What about yours?

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. The team has demonstrably thinned out over the last few months, with HoloLens veterans such as principal optical architect Bernard Kress leaving the company recently for Google Labs.

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The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Magic Leap raises other $350M.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

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The Ghost Howls

SEPTEMBER 27, 2022

Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. It seems that Meta is having a very confused social strategy for what concerns the Horizon ecosystem and is trying different things to see what sticks (probably no one of the above).

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Apple is clearly going after Facebook. Same with Google. We see several ways: 1. Go after VR as “unsafe.”

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Facebook has to re-think its content publication strategy: App Lab is a good first step in this sense, but it is not enough.

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TechCrunch VR

MAY 31, 2023

“The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Google revealed Glass the same year the first Oculus prototype hit the scene. Magic Leap officially announced its One headset after years of speculation and rumors.

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ARVR

JANUARY 22, 2021

But they got acquired by Google, so they´re gone for now. And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years.

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Tech Trends VR

DECEMBER 19, 2019

At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May. Bumpy Road For Magic Leap.

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UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. While we know that companies like Facebook and Google are hard at work on their own standalone prototypes, there is very little expectation they’ll be any smaller than the current AR/VR headsets out today.

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The Ghost Howls

AUGUST 9, 2021

Google Tensor chip is made for AI and AR. Google has teased its Pixel 6 phones and at the same time, it has also unveiled its first custom-made SoC, called Tensor. It will be so overly important for Google Lens , for instance. I always say that: don’t forget about Google. Is Oculus Quest killing PCVR? Image by Facebook).

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? All Apple software, SDKs, APIs, and developer tools ?—?Pre-release

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XR Today - Augmented Reality tag

MARCH 6, 2023

Xiaomi attended this year’s event amid the company’s push for its Go Global strategy. We’re very excited to be here in Barcelona to reach a wider audience, and turn possibilities into opportunities for success” The strategy comes on the heels of reported revenue growth of 17.2 percent year-on-year, or 1.7

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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The Ghost Howls

AUGUST 11, 2019

Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). Apple moves top executive to AR glasses team.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 billion from companies listed below like Google and Qualcomm. Apple – NASDAQ: AAPL – AR/VR headset. Unconfirmed.

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Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

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VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). They must “look cool.”

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

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Robert Scoble

MARCH 4, 2019

Thought I’d give you a little detail behind what brought 20 people together, and offer the community to come together to define, for Wikipedia, what Spatial Computing is (Magic Leap has been popularizing the term, but we think it is bigger than just their form of augmented reality glasses). More on the definition in a bit.

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XR for Business Podcast

SEPTEMBER 2, 2019

You need to have a digital strategy in place. I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? It also positions them next to Magic Leap, which is future, really, of mixed reality experiences. Magic Leap, what are we doing? What about actual wearable glasses?

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