The Ghost Howls
MARCH 20, 2023
Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. Google is discontinuing Google Glass, even in its Enterprise Edition which found some fields of application in the B2B sector (e.g.
The Ghost Howls
MAY 23, 2022
New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Thanks to the leak reported by around ten insiders, the online magazine has been able to cast a light on some unknown details about the headset.
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ARVR
JUNE 25, 2021
As you may have heard, Apple recently launched 3D urban navigation?—?its its answer to Google Live view. Not to be outdone, Google fired back with an update of its own: better landmark detection in Google Lens. But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month.
ARVR
JULY 11, 2022
In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR.
ARVR
APRIL 13, 2022
Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?
The Ghost Howls
DECEMBER 6, 2021
Upload did it again: on December, 2nd, the big XR magazine has streamed a big showcase of many news about VR games. Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. The launch of the headset should come many months before the release so Apple can present the device before the FCC approval.
ARVR
MARCH 31, 2021
That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.
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