UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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Augmented Reality Apple Microsoft Unity 243

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Apple Unreal Oculus Tools 324

Road to VR

FEBRUARY 14, 2019

Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014. The email was acquired by author Blake Harris who gained access to it and thousands of other documents through research for his upcoming book The History of the Future , which explores the formative years of the modern VR industry.

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Strategy Unity Google Apple 235

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 96

ARPost

OCTOBER 9, 2021

The McClure School’s graduates are now working for top companies that develop immersive experiences, such as Electronic Arts, Ubisoft, Unity, Apple, and Google. See Also: Training for the Future: AR Marketing Course at Brock University in Canada.

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Ohio Virtual Reality Gaming Michigan 432

UploadVR Between Realities podcast

JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. The platform will support Unity and Unreal engines. That day is today.

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Apple AR Conference Unreal 159

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc. Snap Inc.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). “Now For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA.

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Magic Leap Software Hardware Amazon 381

XR Today - Augmented Reality tag

APRIL 17, 2023

” Developing Immersive Services for iOS Developing immersive applications for Android and iOS services is a growing industry. Gherman notes that while Apple and Android’s market share varies greatly, Android’s market share possesses a far larger range of device variants such as Google, LG, and Blue. Apple does.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools.

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Entertainment Augmented Reality Virtual Reality Unity 113

Road to VR

NOVEMBER 2, 2017

Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table. image courtesy Khronos Group.

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Microsoft Magic Leap AR Groups 269

VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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Augmented Reality Apple Training Unreal 190

XR Today - Mixed Reality tag

AUGUST 8, 2022

Today, we’re looking at some of the top XR vendors worth watching if you’re invested or interested in the gaming industry. For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development.

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ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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ARPost

SEPTEMBER 27, 2021

Day two of the conference opens with Unity’s keynote. Unity is “just a game engine” like XR is “just a game.” Inbar isn’t the only transcendent industry expert speaking at AWE. Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more.

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. The ensuing hangover has been more about measured optimism in the face of industry shakeout and retraction. Apple’s AR Fate. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. The price is going to be very cheap: only £79.99.

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AR Gaming Augmented Reality China 292

XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Fortunately, some of the biggest innovators in the digital landscape are already exploring new ways to empower modern brands.

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Unity Tools Education Unreal 85

ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps.

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Augmented Reality Technology How To AR 147

ARVR

AUGUST 28, 2020

These experiences, that you get to virtually feel, hear and see, are not just cool and exciting but they will also help revolutionize industries like healthcare, education and automotive. Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving.

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Virtual Reality Simulation Unity Healthcare 130

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Google VR SDK is popular for building virtual reality applications for Android and iOS.

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AR Insider

AUGUST 28, 2019

Previously, it focused mostly on industrial AR , such as visualization support. These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. But those projections have been dialed back due to current demand signals.

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The Ghost Howls

AUGUST 24, 2020

The entire community is rioting , and many important people in the industry have also poured gasoline on the fire. Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine.

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AR Insider

JULY 25, 2019

Previously, it focused mostly on industrial AR, such as visualization support. These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. But those projections have been dialed back due to current demand signals.

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AR Hardware Trends Course 178

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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UploadVR Between Realities podcast

AUGUST 9, 2017

The move to 2018 by the Proto Awards comes when the emerging mixed reality industry is in a transitional period. Apple’s eye-catching ARKit is on the verge of release alongside a series of Microsoft-backed VR headsets. The updated ceremony is planned to be a showcase looking at both virtual and augmented reality.

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Los Angeles Virtual Reality Industry Groups 104

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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Apple Oculus China Magic Leap 527

VRWorld

JUNE 8, 2016

It was no other than Google that delivered the first “million unit VR headset” By launching Cardboard VR application and the headset made out of… cardboard, Google set the stage for massive adoption of VR among developers, and the company isn’t stopping anytime soon. The difference between $75 million and $1.34

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Google AR Augmented Reality Head Mounted Display 40

Hypergrid Business

NOVEMBER 18, 2017

Apple has lagged behind in the virtual and augmented reality race so far. Their phones can be used for some low-end VR, via the Cardboard platform from Google, but they haven’t had anything of their own to match the higher-end Samsung Gear VR and Google Daydream View headsets. Nougat.

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AR Augmented Reality Google Apple 107

XR Today - Big XR News tag

OCTOBER 13, 2023

Following ten years of operations, IGS 2023 is launching as part of the Metacenter Global Week, an event packed with the latest XR industry innovations and trends. However, Meta terminated the contract after it found Andre Elijah Immersive had been working with Apple, one of Meta’s most significant competitors.

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