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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset.

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The XR Week Peek (2024.02.27): Meta reported to release Quest Pro 2 in 2025, Apple Vision Pro affected by the crackgate, and more!

The Ghost Howls

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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The XR Week Peek (2024.03.04): Meta and LG confirm their partnerships, Meta to unveil some AR glasses at Connect, and more!

The Ghost Howls

This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The XR Week Peek (2023.07.03): Google shuts down Project Iris, Meta launches gaming subscription service, and more!

The Ghost Howls

Top news of the week (Image by Google) Google killed its AR glasses Project Iris Do you remember the name Project Iris? Various reports indicated it as the internal codename in Google for a project meant to build augmented reality glasses. It was our hope for Google entering the AR race together with Meta and Apple.

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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. By 2024, we could be looking at a roughly $300 billion industry. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5% respectively. respectively.

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