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Nothing New: HTC Exec Slams Apple’s Vision Pro’s ‘Pricey’ XR Headset

XR Today - Mixed Reality tag

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. More info (GTC going digital) More info (NVIDIA develops cheap eye-tracking). adds support for LiDAR features. More info (ARKit 3.5

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They’re much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. We also put out reports on things like augmented reality marketing.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They’re much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. We also put out reports on things like augmented reality marketing.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. They're much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. And we have a webinar for that in May -- I think the exact date's on our website.