The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

Oculus 253

Oculus Apple Hand tracking Magic Leap 253

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Use Google Translate). Magic Leap plans dev days and dev programs.

Magic Leap 215

Magic Leap San Francisco AR Sony 215

The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

Apple 377

Apple Unity Magic Leap Ukraine 377

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 93

Apple Magic Leap Technology Trends 93

Upload VR

APRIL 26, 2024

MicroLED is a truly new display technology, but no company has yet figured out how to affordably mass produce it with decent resolution. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

Hardware 139

Hardware AR Oculus Magic Leap 139

The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

AR 286

AR Gaming Augmented Reality China 286

AR Insider

OCTOBER 1, 2019

The dueling events hosted by the two internet giants showcased how the face is becoming the next tech battleground after smartphones, tablets and connected devices like the watch. Microsoft won the PC era and now has a tablet business, while Apple and Google have the dominant mobile operating systems. Apple (ecosystem) 2.

Amazon 157

Amazon San Jose Google Microsoft 157

Upload VR

DECEMBER 22, 2023

MicroLED is a truly new display technology, but no company has yet figured out how to affordably mass produce it. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

AR 143

AR Magic Leap Taiwan Technology 143

AR Insider

OCTOBER 22, 2020

This first part of the series describes a major hurdle and the current industry assumptions about how to address this hurdle. Given the unimpressive adoption of Google Glass and everything that has come since, should we assume AR glasses need another couple of decades before becoming good enough for broad adoption? We’ll get into that.

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AR Wearables Industry Magic Leap 293

AR Insider

JANUARY 24, 2020

One of the biggest challenges we face in personal computing isn’t how to add additional camera lenses to our phones, but how to evolve computers to better conform to how we as humans interact with each other and our environments. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.”

AR 229

AR Apple Exercises Wearables 229

Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

AR 71

AR Magic Leap Apple Technology 71

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. How to use subtle AR filters to survive your Zoom meetings? For example, the Google Cardboard headset is only $20 !!! Trending AR VR Articles: 1.

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Additional firms such as IKEA and Walmart have also explored how to use AR for shopping experiences.

AR 79

AR Magic Leap Augmented Reality Florida 79

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

Unreal 433

Unreal Apple Government Data 433

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

Augmented Reality 487

Augmented Reality Magic Leap AR Apple 487

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 billion from companies listed below like Google and Qualcomm. Apple – NASDAQ: AAPL – AR/VR headset. Unconfirmed.

Industry 100

Industry Magic Leap Samsung Amazon 100

The Ghost Howls

OCTOBER 19, 2020

More info (Official launch post) More info (How to buy the Quest 2) More info (My review of the Quest 2) More info (Ben Lang’s review of the Quest 2) More info (Ben Lang’s review of the accessories of the Quest 2). They tell you what games to buy, how to customize your headset, what options to activate, and much more. Good job, Zuck.

AR 327

AR Oculus Apple Gaming 327

The Ghost Howls

OCTOBER 26, 2020

My impression is that in the best case, this Deca is the new Pimax, a company with great ambitions, a good spirit, but no idea on how to execute, and this will lead to delays, confusion in the logistics, higher prices than expected, etc… And this is just the best case. Vive XR Suite is HTC’s full enterprise suite for remote collaboration.

HTC 415

HTC Oculus Conference China 415

VRScout

FEBRUARY 25, 2019

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus. Spatial Anchors.

Microsoft 312

Microsoft North America United Kingdom China 312

Robert Scoble

JUNE 28, 2022

He played a key role in the early development of Magic Leap, an augmented reality company that just won best of show at the industry’s biggest gathering, AWE (for Augmented World Expo). It learns so fast that you only need to show it a few times how to do something and it’ll do that thing from then on. Long before anyone else.

Machine Learning 140

Machine Learning Data Simulation China 140

EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. After all, the Apple Watch has made watch-wearers out of people who never used to wear a watch. Needless to say, it wasn’t.

AR 45

AR Magic Leap Augmented Reality Wearables 45

The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). Google experiments on Lightfields streaming.

Apple 288

Apple Magic Leap Gaming AR 288

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

Samsung 303

Samsung Google Ukraine Sony 303

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

AR 78

AR Magic Leap Augmented Reality Course 78

EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2.

Wearables 53

Wearables New Zealand Philippines Industry 53

XR for Business Podcast

SEPTEMBER 29, 2020

And I would implore anybody who's working in the space that if you can't figure out how to make your software work across a ton of different devices, you're not going to succeed in general, because who knows what people are on. They work on Oculus Quest, they work on the Magic Leap. Google's got a head office there.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

And I would implore anybody who's working in the space that if you can't figure out how to make your software work across a ton of different devices, you're not going to succeed in general, because who knows what people are on. They work on Oculus Quest, they work on the Magic Leap. Google's got a head office there.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

And I would implore anybody who's working in the space that if you can't figure out how to make your software work across a ton of different devices, you're not going to succeed in general, because who knows what people are on. They work on Oculus Quest, they work on the Magic Leap. Google's got a head office there.

Canada 60

Canada Unity Magic Leap AR 60

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

Austin 60

Austin Google AR Examples 60

Robert Scoble

JUNE 8, 2021

We’ve been waiting for years for Apple to reveal its mixed reality products, including visors and glasses. We’ve been seeing the potential coming in other products like the Oculus Quest, the Magic Leap 1, or Microsoft’s Hololens. So it makes sense to upgrade all audio, which Apple is in the middle of doing.

Apple 96

Apple Las Vegas Magic Leap 96

The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. Other relevant news. Image by HP). HP announces the Reverb G2. adds support for LiDAR features. More info (ARKit 3.5

Apple 234

Apple AR Eye Tracking Virtual Reality 234

The Ghost Howls

MARCH 20, 2019

Wikipedia, Google, Yelp, selfies, other forms of social media. I’ve made so many friends and built so many relationships covering immersive media for the past three years I will limit my answers to people who are not in the book and with whom I don’t have any kind of a relationship: Apple, Google, and Facebook.

Augmented Reality 342

Augmented Reality AR Technology Magic Leap 342

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. I don't even know how to make the hologram work with multiple colors. So I'm like, "Okay, I still don't know how to do color, but I'm going to keep trying on it." Stefan: Yeah.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. I don't even know how to make the hologram work with multiple colors. So I'm like, "Okay, I still don't know how to do color, but I'm going to keep trying on it.". Stefan: Yeah.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

ARVR

JULY 17, 2020

This has 3 main components to it, dictated by hardware: Wait, how is this different from things like Microsoft’s Hololens? Devices such as the Magic Leap and the Hololens rely on Waveguide optics. We’re looking at you, Google Glass. How to use subtle AR filters to survive your Zoom meetings? What about Apple Glass?

Augmented Reality 130

Augmented Reality Wearables Hardware AR 130

Robert Scoble

MAY 31, 2022

Heck, when I got Google Glass years ago I thought I never would take those off. Unless I was working at Meta or Apple or Snap. This is why Magic Leap has a new shot at life that I also didn’t see, due to its cord and lack of consumer experiences. A lot longer. I thought we would be wearing them all day by now.

Augmented Reality 71

Augmented Reality Magic Leap Apple Construction 71