The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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The Ghost Howls

MARCH 8, 2021

If Microsoft commits to building this platform and doesn’t abandon it (a la Google), it can become an incredible tool for us developers. They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. HTC is teasing the launch of a new hardware. Other relevant news.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Read on for my breakdown of the Vision Pro hardware and software and the experience they enable. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today.

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The Ghost Howls

APRIL 1, 2024

But the release of the Apple Vision Pro proved to Valve employees that people are fine with having an all-in-two device with two units connected by a cable. The true wonder of the Valve Deckard is that it is going to integrate an AI layer directly into its hardware to solve the problem of squeaking kids in multiplayer VR games.

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Next Reality AR

MARCH 26, 2018

Since Google's ARCore 1.0 Both Google's (ARCore) and Apple's (ARKit) augmented reality solutions are for their supported existing devices — without requiring additional hardware. is fairly new, there's not a lot of information out there for developers yet — but we're about to alleviate that.

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The Ghost Howls

NOVEMBER 27, 2023

Here below I’m posting for you the best offers I’ve found: for instance, HTC is discounting basically every piece of hardware (including Vive Trackers that can be useful for all the VRChat fans out there), while Pico is offering one of the best deals with €100-worth-of-content given for free with every purchased Pico 4.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. What about yours? Let me know how things are going for you!

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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AR Insider

JUNE 11, 2021

After Google I/O, Facebook F8 and Snap Partner Summit comes the O.G. event: Apple’s WWDC. Though this year won’t see the revolutionary smartglasses unveiling that the AR world is waiting for, Apple continues to make evolutionary moves. It seems digital/physical augmentation is in the bloodstream at Apple.

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The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. Yes, we knew about Google’s Deepmind, yes we all got the news about the OpenAI foundation, but when ChatGPT came out, the tech world was shaken by surprise.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Road to VR

FEBRUARY 14, 2019

What on Earth is a social networking company doing buying a VR hardware startup, and for that much money? We are vulnerable on mobile to Google and Apple because they make major mobile platforms. Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc. Snap Inc.

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ARPost

SEPTEMBER 27, 2021

Everything from hardware to experiences to people, the XR world is recognized, and Inbar is the master of ceremonies. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Day two of the conference opens with Unity’s keynote.

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ARPost

JUNE 17, 2021

President and Co-founder, Lisa Pan, similarly commented that too many people are waiting for an AR hardware offering from a giant like Apple or Facebook. Pan also pointed to the largely failed Google Glass as an example of why mass-adopted AR hardware may not come from one of the places we expect. “At

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps.

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Road to VR

JUNE 8, 2017

This appeared to deliver fairly stable tracking, without the need for dedicated hardware, unlike Google Tango, which uses a suite of cameras and sensors. The post 4 Dev Demos Showing Off Apple’s New ARKit Tracking appeared first on Road to VR.

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The Ghost Howls

SEPTEMBER 27, 2022

Some hardware accessories have been announced for this headset, like a fitness 3DOF tracker for the feet, and a dedicated router for wireless streaming. Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. News worth a mention.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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The Ghost Howls

JUNE 20, 2021

I’m not surprised at all: I’m more surprised actually that Facebook entered the hardware business than I am for Facebook doing ads in AR and VR. On the web, Google has similar behaviors. And this also thanks to the non-mandatory but very-much-advised Google login on Android phones. Personally, I did not.

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The Ghost Howls

AUGUST 9, 2021

Talking about the hardware, we have confirmation about the 2K x 2K per eye resolution and the eye-tracking used for foveated rendering. It is also to understand how it can work: Valve has built all its hardware and software around its Steam platform, so it is unlikely that they will go for a completely different Android ecosystem.

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Road to VR

JULY 17, 2017

Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next. Using 3D animations from 4DViews , China-based developer 应高选 created this with his iPhone 6s and Unity.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. The price is going to be very cheap: only £79.99.

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VRScout

SEPTEMBER 4, 2017

This year alone, we’ve seen major announcements from Google and Firefox , as well as the continued growth of independent WebVR communities, such as JanusVR: This is just the beginning; there will be much, much more from here. Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. .

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. Other relevant news.

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