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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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How Epic Games’ Lawsuit Against Apple Could Impact The Future Of VR/AR

VRScout

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. Well, it certainly has been an interesting few days for the gaming community. Details here: [link] — Epic Games Newsroom (@EpicNewsroom) August 17, 2020. We are asking the court to stop this retaliation.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games. Does it frustrate me as a VR-centric studio owner?

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

Next Reality AR

This week, Apple unveiled its own version of Google Lens in the form of Live Text. Don't Miss: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging Places for Google Lens, which is available now worldwide, uses image recognition and Google Earth's 3D map assets to identify locations.

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The XR Week Peek (2024.01.16): Apple prepares the launch of Vision Pro, Sony announces MR headset, and much more!

The Ghost Howls

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Not a good sign.

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