XR Today - Virtual Reality

FEBRUARY 28, 2024

The OS could potentially provide a valuable source of income and services for Meta’s XR hardware ecosystem to combat the already deep Apple Vision Pro offerings. Sizemik Shifts in the XR Market The Apple Vision Pro generates significant interest and investment in the XR space.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation.

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ARPost

AUGUST 1, 2023

To learn more about the present and potential future of this technology, ARPost spoke with hardware manufacturer Lumus and XR analytics specialists Cognitive3D. At least part of the reason for this is that a lot of XR devices still don’t have the hardware required for XR analytics, like eye tracking capabilities.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Passengers can use the system to watch films, play video games, meditate, and send messages on social media. Apple also filed a separate trademark for the new xrOS operating system late last year.

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The Ghost Howls

FEBRUARY 12, 2024

It’s remarkable that with the micro OLED display that Apple uses, a single pixel of the iPhone 15 Pro Max can fit 54 Vision Pro pixels. It turns out from their analysis that the Vision Pro front glass is very resistant, but it’s covered by a plastic film, so it can be scratched pretty easily. 1) More info (iFixit Teardown ep.

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VRScout

AUGUST 3, 2017

Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences. On stage demo at Apple’s WWDC. In the video we get an in-depth look at an intense sci-fi scene projected onto a tabletop surface using an iPad Pro.

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VRScout

OCTOBER 2, 2018

The upcoming Ryan Gosling film receives a WebAR experience that uses the actual Moon to function. A concept that is still relatively new in the world of marketing, WebAR allows you to deliver an immersive AR experience through a smartphones mobile browser without the need for any 3rd part apps or hardware.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. This seems a smart decision to me: Meta needs this kind of partner to be able to improve its hardware manufacturing capabilities, and LG is a solid one.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. It’s like its 357th one.

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Upload VR

MARCH 30, 2024

Missed this week's biggest VR games and hardware stories? With VR hardware, Meta confirmed Quest 3 has higher retention than previous headsets and is reportedly still planning to bring a cheaper Quest 3 to China via Tencent. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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VRScout

FEBRUARY 11, 2020

For context, the [Sundance] film festival had over 120,000 attendees….It’s We can easily forget that HMDs are up against products like Steve Jobs’ stellar Apple fleet. In gaming, film, music, streaming services and more, DEW introduced a wealth of marketers ready to adopt immersive technology, if we give them a reason to use it.

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AR Insider

OCTOBER 7, 2020

How Augmented Reality Is Transforming Film and TV’s Engagement. The film industry first became popular with working class and immigrant audiences who could afford tickets. Recently, Apple announced they were going to be leveraging this technology in a big way. Find out more or contact us to participate here.

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Road to VR

FEBRUARY 13, 2023

To deliver the best software experience for watching movies in Bigscreen , we also had to build the best hardware with Bigscreen Beyond.” Paired with two OLED microdisplays, each with a resolution of 2,560 × 2,560 pixels, Beyond boasts a high fill-factor with its 7.2-μm

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The Ghost Howls

APRIL 6, 2020

It has now an agreement with Plessey, a company working on MicroLED displays, and that was previously one of the acquisition goals of the competitor Apple. Apple strikes deal for indoor maps and buys NextVR. This has been a great week for competition in the AR space since also Apple has performed some interesting moves.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Upload VR

DECEMBER 6, 2023

Using HoloCake, using multi-view eye tracking, using reverse passthrough, with hardware components that exist, we believe this headset which we call Mirror Lake, which is just a rendering here, is actually achievable." "Here's a rendering - this is what I'll leave you on - of a device we felt a few years ago that is practical to build now.

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VRScout

DECEMBER 10, 2019

Legendary video game hardware manufacturer Intellivision is making a grand return this year with the Intellivision Amico, a brand new console that promises to combine the nostalgia of late-70s gaming with modern technology. Intellivision Amico: remixing retro gaming and AR.

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XR Today - Big XR News tag

MAY 26, 2023

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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TechCrunch VR

APRIL 3, 2023

As free promotion for hardware startups go, one would be hard pressed to point to something better than a $175 million Spielberg film. “It Early versions of the Austin, Texas hardware startup’s product were on writer Ernest Cline’s radar well before the film’s pre-production began. It was actually Warner Bros.

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RealVision VR

SEPTEMBER 13, 2020

With Hardware (cellphones) having enough processing power to overlay decent digital content over the real world when seen through a cellphone camera, it’s now feasible to play AR ‘games’ and tournaments such as Hado World that give e-sports a whole new meaning, exercising the body and not just a player’s thumbs!

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AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. The idea was a lighter-weight and consumer-viable piece of hardware that was devoid of optical components — basically the opposite of the Hololens. Then came Apple where there are several frames missing from the film reel of his professional career.

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UploadVR Between Realities podcast

MARCH 11, 2017

VR hardware prices are decreasing. In the early days of cinema, budding filmmakers would simply film radio dramas. The Apple Newton was far too advanced and thus unacceptable. Apple famously used a skeuomorphic design in its iPhone operating systems until the release of iOS 7 in 2013. iBooks looked like a bookshelf.

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AR Insider

OCTOBER 31, 2019

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. Insane, yet companies are mapping it already.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. However, the optics are positive for now in terms of enterprise and consumer XR markets.

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ARPost

APRIL 29, 2021

The remote expert can then make notes and diagrams and even film their own hands and tools that appear as overlays in the caller’s display. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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VRScout

SEPTEMBER 14, 2016

Their VR short, Henry , is about an adorable yet spiky hedgehog who has logistical issues with hugging and was narrated by Elijah Wood and directed by Ramiro Lopez Dau, who worked on films like Brave , Cars 2 , and Monsters University. Another key to Apple’s larger plans might have just been revealed: the dual camera in the iPhone 7.

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The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. More info (GTC going digital) More info (NVIDIA develops cheap eye-tracking). adds support for LiDAR features. More info (ARKit 3.5

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The Ghost Howls

AUGUST 1, 2022

It also shows that at the moment the idea of subsidizing the cost of the hardware with the software sold in the store is not working, so probably the Quest ecosystem is less healthy than we initially thought. Venice Immersive is the VR branch of the Venice Film Festival. Upload VR). Other relevant news.

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The Ghost Howls

SEPTEMBER 9, 2019

A market where Oculus has almost no earning s from the hardware sales, though, so it’s a weird situation. Internal iOS 13 code seems to point at Apple AR glasses. It is not a secret that Apple is working on a pair of AR glasses (even if someone still thinks that the project has been abandoned). Who knows.

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TechCrunch VR

MAY 31, 2023

VR also dominated the pop culture, featuring prominently in films like “Johnny Mnemonic,” “Lawnmower Man” and “Virtuosity.” It’s easy to see how, in the early 1960s, such a system could be viewed as a logical next step beyond the film and television of the day.

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Upload VR

AUGUST 18, 2023

The music, film, tv, and many other creative industries have been overtaken by several corporations that consolidate enough influence and power that they are able to negotiate with, or acquire, anyone smaller than them from a position of incredible strength. Is VR dead, as headlines seem to say every month even as the market grows larger?

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The Ghost Howls

OCTOBER 19, 2018

This was an amazing idea because apart from being technically supercool, it let all Focus users have their controllers upgraded from 3DOF to 6DOF without having to change hardware. Really fantastic. But after the announcement at Vive Ecosystem Conference, we had no more info on it and this felt a bit strange. Hands tracking for Vive Pro.

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UploadVR Between Realities podcast

NOVEMBER 26, 2016

It’s not clear whether the entire festival will be filmed for VR, as the statement merely says “…with a GoodFest experience filmed for virtual reality distribution,” and notes that a Pixel phone will be used to “capture photos and behind-the-scenes content.”

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The Ghost Howls

MAY 9, 2022

We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. Thanks to this solution, it is also possible to play Fortnite on Android and Apple phones. This is the ideal size to embed the device in a small AR glass. Outstanding move!

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