Apple Filming Google Unreal 
AR Insider
OCTOBER 31, 2019
In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. In another scenario, we may see game engines dominant, like Unity or Unreal.
Hypergrid Business
NOVEMBER 18, 2017
Apple has lagged behind in the virtual and augmented reality race so far. Their phones can be used for some low-end VR, via the Cardboard platform from Google, but they haven’t had anything of their own to match the higher-end Samsung Gear VR and Google Daydream View headsets. It supports iPhone 6S or later models.
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The Ghost Howls
OCTOBER 12, 2020
At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).
VRScout
SEPTEMBER 14, 2016
Their VR short, Henry , is about an adorable yet spiky hedgehog who has logistical issues with hugging and was narrated by Elijah Wood and directed by Ramiro Lopez Dau, who worked on films like Brave , Cars 2 , and Monsters University. Another key to Apple’s larger plans might have just been revealed: the dual camera in the iPhone 7.
XR Today - Mixed Reality tag
JUNE 13, 2023
Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.
XR for Business Podcast
OCTOBER 6, 2020
We started making-- this company originally was creating software for Hollywood films, and we did that quite successfully on a lot of films. Ben: Yeah, and just a lot of cost savings and scalability, too, because when you don't have someone rejigging all your orders just to get it over to film it, yeah, your business can just scale.
XR for Business Podcast
OCTOBER 6, 2020
We started making-- this company originally was creating software for Hollywood films, and we did that quite successfully on a lot of films. Ben: Yeah, and just a lot of cost savings and scalability, too, because when you don't have someone rejigging all your orders just to get it over to film it, yeah, your business can just scale.
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