XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. But Apple is taking the concept to a new level, evolving it into a household term.

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Upload VR

OCTOBER 20, 2023

Some other headsets like Pico 4 and Quest Pro house the battery in the rear padding instead of in the visor, while Apple Vision Pro has a tethered external battery pack to remove it from your head entirely. What could make the visor much lighter would be to move the computing hardware off the visor.

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AR Insider

APRIL 16, 2021

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion. ” Is Wearability the Next Mobility?

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Wearables Microsoft Magic Leap AR 347

VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 99

AR Insider

JULY 15, 2020

Visually immersive and contextually-aware AR glasses like Magic Leap One and Hololens 2 require optics whose power consumption and heat dissipation necessitate bulky headgear, rather than anything you’d consider “eyewear.”. This comes down to a classic design tradeoff. The Next Mobility. ” Historical parallels.

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Wearables Magic Leap AR Trends 482

AR Insider

MARCH 4, 2021

That said, consumer markets will eventually eclipse enterprise adoption, based on population sizes and the typical arc of new technologies that start in the enterprise (PCs are a good example). And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful.

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AR Wearables Magic Leap Apple 275

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

As the rise of XR hardware continues, the tech space gives consumer and enterprise end-users an avenue to explore spatial computing. A smart glasses user, for example, could access a movie streaming application like Netflix via an AR RT3D button and watch media on a large immersive screen that a user can place in their real-world environment.

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AR Insider

JUNE 22, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? This keeps session lengths relatively short.

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Wearables AR Magic Leap Hardware 304

ARVR

SEPTEMBER 10, 2021

Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One. As we’ve examined in light of Apple Glass, smart sunglasses or corrective eyewear compete more in larger markets?—?around

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AR Magic Leap Wearables Augmented Reality 182

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 487

The Ghost Howls

MARCH 15, 2021

And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). It’s believable.

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HTC Apple Magic Leap AR 443

The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem. On the hardware side, additional sensors on phone (e.g.

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Augmented Reality AR Trends Microsoft 527

XR Today - Virtual Reality

MAY 15, 2023

Spatial is a leading RT3D Metaverse platform for various hardware, including web browsers and XR headsets. The move promotes a user-generated content ecosystem via a flexible suite for creating, building, and publishing hardware-agnostic immersive content. Spatial also assists in the We3 revolution. You want to go with your friends.

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Unity Tools Immersion San Francisco 257

AR Insider

JANUARY 1, 2020

But despite that nearer-term reality, the longer-term opportunity could shift to consumers as hardware (glasses) and software (games, apps, etc.) With all else equal, consumer markets are bigger for AR hardware. Software for example could be enterprise-dominant for longer. Header image credit: Magic Leap.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Some reviews of VR hardware. was a lot of money?).

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Magic Leap AR Tips China 351

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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ARPost

JULY 16, 2019

For example, the report dives into Marijke Sjollema’s use of The Dolphin Swim Club VR in a medical setting. As software, hardware, and applications improve, so do the mental health and medical fields. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences.

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Healthcare Industry AR San Francisco 224

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 157

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. For example, Lenovo’s A3 and Magic Leap 2’s smart glasses are designed for prolonged use, low latency, and industrial environments.

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AR Magic Leap Augmented Reality Florida 79

TechCrunch VR

MAY 31, 2023

For example, the armed services must instruct men in the operation and maintenance of extremely complicated and potentially dangerous equipment, and it is desirable to educate the men with the least possible danger to their lives and to possible damage to costly equipment. Image Credits: Apple Magic Leap is far from alone in those struggles.

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AR Insider

OCTOBER 18, 2019

Just like any other hardware-oriented sector, AR glasses have a value chain, and one of its key links is optical systems and display technologies. For example, one of the barriers in consumer AR glasses is that its a device meant to go on someone’s face. See past and future episodes here or subscribe. People have big egos.

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AR Magic Leap Technology Hardware 150

ARPost

APRIL 29, 2021

The company offers free trials and platform support comes through three price tiers including a free price tier with limited functionality, so how you use XMReality can scale with the size and technical hardware investment of your company. TeamViewer Pilot. Smart glasses are supported, but not required. Holo4Labs and Holo4Med.

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AR Augmented Reality Microsoft Magic Leap 266

CraneMorley

JUNE 27, 2023

The development of different technology like hardware, software, internet speed has played a key factor to help blend the virtual and physical world together. Current key players in the field are Microsoft, Magic Leap, and Meta. Apple and Google are rumored to be building headsets of their own to rival their competitors.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Apple Augmented Reality Head Mounted Display 150

TechCrunch VR

DECEMBER 8, 2020

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. For example, chips. ” Chinese innovation. .”

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ARVR

JANUARY 22, 2021

2021 will be an important year for AR consumer hardware If you are a tech geek like me, then I guess that you are impatiently waiting for the final breakthrough in AR technology. And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications.

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AR Augmented Reality Apple Trends 130

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Then there’s Magic Leap. So we need some hardware innovation here too.”

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

JUNE 8, 2023

HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions. Conversely, Apple has entered the XR scene with a potential enterprise-focused Vision Pro headsets. This has helped the market to flourish for hardware manufacturers and developers, facilitating growth.

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XR Today - Augmented Reality tag

MAY 25, 2023

AR technologies are available on millions of Android and iOS smartphones, while the latter requires specialised hardware. Understanding the Potential of AR in Retail AR is an immersive, interactive technology where hardware overlays digital real-time 3D (RT3D) on a user’s field of view (FoV).

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. Meanwhile, leading towards 2024, current success stories such as the IVAS v1.2

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ARVR

NOVEMBER 16, 2021

The problem however is not innovation development, there is significant investment going into innovation in the emerging technologies space especially as it relates to hardware or software offerings.

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The Ghost Howls

MARCH 26, 2018

Basically, they are: Hyper-optimization : since this is a standalone headset, Oculus has been able to optimize the hardware and software for VR usage. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Oculus announces Hardware Reports. Magic Leap releases its SDK.

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UploadVR Between Realities podcast

JUNE 16, 2017

For a prime example of an imminent disruption long in the making, let’s take a look at the current state of augmented reality glasses. Even Magic Leap showed up to say much and show little. The enterprise-focused hardware strategy is ultimately wrong for AR glasses because this industry will not be segmented by user types.

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Augmented Reality AR Apple Strategy 159

XR Today - Mixed Reality tag

DECEMBER 21, 2022

Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Along with hardware solutions, these companies are creating their own comprehensive solutions for their respective headset lineups. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs.

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