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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. There are so periods during the evolution of a tech with a certain group of leaders, who change over time. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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Did Disney Take the Next “Step” of VR Input?

XR Today - Virtual Reality

Disney Research, a group the firm uses to develop innovative emerging technologies, highlighted the device in a YouTube video this weekend. Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. However, in 2023, the momentum shifted.

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Meta Reportedly Partnering With LG For 2025 Quest Pro Successor

Upload VR

A new report from another Korean news outlet, Maeil Business Newspaper, suggests this has now resulted in a much broader partnership with the LG Group, involving multiple of its subsidiaries, to build future Quest Pro headsets. Samsung announced in February it is building a headset, with Google handling the software.

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Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Vision Pro Review: A Portable But Heavy Cinema & Monitor With A Promising Spatial OS

Upload VR

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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