The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Microsoft recently released information regarding its recent Q2 2024 earnings call. Regarding Mcrosoft’s recent performance, Amy Hood, the EVP and CFO at Microsoft , noted: This quarter, revenue was $62 billion, up 18% and 16% in constant currency. The call hits all the expected notes, such as genAI. So not all is lost.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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ARPost

SEPTEMBER 23, 2022

The following subcategories are considered part of the metaverse: Virtual reality; Augmented reality; NFT; Crypto; Blockchain; Gaming platforms (this is far-fetched, but it is true that the whole 3D modeling part is based on the gaming industry, as well as much of the interaction programming). Let’s see some examples, shall we?

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MAY 7, 2022

The Quest 2 is a great gaming machine offered at a ridiculous price, and it has totally crushed the competition. Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. No one can compete now. Meta has clearly won the first round of the VR match.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

MARCH 20, 2023

The first is that the headset is just at the beginning of its life, some pieces of content like Beat Saber are not available yet, so this initial data is spurious and over time Beat Saber will be the most sold game again. A pretty useless one, like all the rumors about Apple and its glasses. And luckily for you, I have one.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. Local Intent. Wide World.

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ARVR

MARCH 16, 2023

For example, AR glasses’ style crimes aren’t the same issue in workplace contexts. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. Those factors include turbulence in Microsoft’s U.S.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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The Ghost Howls

APRIL 12, 2024

Apple RoomPlan lets you scan your room and detects not only the shape of the room but also of the pieces of furniture that there is inside it (Image by Apple) The integration of the virtual experience with the environment is what makes the real and virtual realities really merge with each other, becoming a true mixed reality.

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ARVR

OCTOBER 29, 2021

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Epic Games. It’s become a runaway train in the gaming and VR worlds. But it’s not alone.

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The Ghost Howls

OCTOBER 16, 2023

Many games are getting a mixed reality update, and the most impressive for me was Eleven Table Tennis, which lets you play in mixed reality with other people that are in your same physical room, so it is like you are playing ping pong for real on the table of your living room! More info — Use Google Translate!

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The Ghost Howls

JULY 9, 2022

It can be a game-changer for the whole digital world, so I thought it was worth sharing my thoughts about what it could mean for XR. For instance, Apple is an example of a gatekeeper, since it is a trillionaire market leader, and acts as an intermediary between app developers and their users. Digital Markets Act.

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The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem. AR games and experiences. Sounded good.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

FEBRUARY 21, 2022

Image by Microsoft). Microsoft to tighten safety measures in Altspace VR. After a similar announcement performed by Meta last week, this week Microsoft has announced the tightening of the safety measures inside its social VR platform Altspace VR. Removing them removes lots of potential problems from Microsoft.

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AR Insider

DECEMBER 10, 2020

That includes mobile AR, headworn AR, and subsegments like advertising, commerce, gaming and enterprise productivity. For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. Another factor that could stimulate a consumer AR spending shift is Apple.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. So widening the funnel for bringing people into search is the name of the game. Sound Investment.

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AR Insider

NOVEMBER 25, 2019

This puts in third place in first-week downloads for AR games, behind Pokémon Go and HPWU. So the game’s first-week performance and download rankings are good leading indicators but not yet “apples to apples” comparisons. Speaking of IP, this is a big success factor for location-based AR games.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. To power Athena AI, ENGAGE XR is leveraging OpenAI’s Chat GPT service – now partially operated by Microsoft – the firm is also leveraging Dall.e

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ARPost

FEBRUARY 6, 2023

Some of the most common myths and misconceptions surrounding VR include the following: it always causes motion sickness and virtual reality is solely applicable to games. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Examples of Augmented Reality in Action. Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution.

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The Ghost Howls

OCTOBER 16, 2022

So if you just want to play VR games, you had better buy a Quest 2 or a Pico 4. all the games, the integration with an external keyboard, the passthrough, the runtime updates, etc…), and the level of polish it offered, was much superior. Unless Apple kills it, of course… Productivity ecosystem.

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The Ghost Howls

SEPTEMBER 20, 2021

I’ll be there to talk about HitMotion: Reloaded and how to properly design a VR fitness game (using the precious lessons that our game designer Max Ariani has taught me). In the meanwhile, if you want, you can attend an Awe Nite event about gaming on 30th September I have been invited to speak at. I really couldn’t wait for it.

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The Ghost Howls

MAY 10, 2021

The headset is marketed as a device for gaming and fitness , and it will feature very interesting games, already popular on Quest: Superhot VR, Red Matter , and Synth Riders are some notable examples. The first one is that Facebook is evaluating other use cases for the Quest that are not gaming.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. Spatial Hits Big at GDC 2023 In March, at the Game Developers Conference (GDC) 2023 in San Francisco, Spatial announced the platform’s new Unity Creator Toolkit is entering its beta stages.

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AR Insider

JULY 22, 2021

They make it up on the games. Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle.

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VRWorld

OCTOBER 26, 2016

At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. We have covered that announcement in the separate story: Microsoft Windows VR Headsets Coming in April 2017.

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