The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Google and Adobe Bring AR Experiences to Retail Rock Paper Reality (RPR) collaborated with Google and Adobe this week to enhance cross-platform AR retail experiences.

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XR Today - Virtual Reality

JUNE 13, 2022

Whether it’s powering pop-up experiences and experiential marketing events, or creating unique new ways for customers to explore the latest products offered by brands, there are countless opportunities out there. The Apple ecosystem supports the creation of all kinds of powerful brand/customer relationships.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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ARPost

SEPTEMBER 27, 2021

We’re excited about the whole event. Because people are still wary of travel and because the virtual AWE conferences had such high attendance, this year is going to be a hybrid event. See Also: The Future of XR’s Remote Events in the New Normal. See Also: The Future of XR’s Remote Events in the New Normal.

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ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But when Samsung cancelled the project, I switched to the Google Pixel to stay close to Google’s VR platform.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways.

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Road to VR

NOVEMBER 10, 2021

It’s had pop-up events and in-store demos as far back as 2016 to prepare for the launch of the original Oculus Rift. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Apple is already far ahead given the success of Watch and Airpods. Google meanwhile acquired Fitbit to buttress its wearables play. The poster child here is Apple.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The ARKit solution produced by Apple includes a Reality Composer where teams can work together on creating augmented experiences for consumers using iPhones, Apple tablets, and other devices. There’s also an Object Capture API available, whish supports brands in creating unique 3D objects for their promotional campaigns.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. And its latest update, dubbed the “Mixed Reality 2.0

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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AR Insider

OCTOBER 1, 2019

— Facebook and Amazon each discussed computer glasses at launch events this week. At an event in San Jose, California, Facebook introduced its plan for augmented reality glasses, where users will be able to pull up a visual display on top of what’s actually in front of them. Apple (ecosystem) 2. Microsoft (enterprise) 4.

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ARPost

DECEMBER 10, 2022

“Varjo Reality Cloud is our platform that will allow the ultimate science fiction dream – photo-realistic teleportation – to come true,” CTO Urho Konttori said in a launch event last summer. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). Parents and Partners.

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Furthermore, a new milestone has been reached: $1 Trillion valuations.

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AR Insider

OCTOBER 30, 2020

Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. We have that for spatial positioning given GPS and altitude.

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So let’s make a big online survey, a classic Google Form, and let’s agree on what to hype next so that we can pretend to be experts in time. 1 reason why VR is not getting into the mainstream.

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AR Insider

DECEMBER 25, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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VRScout

SEPTEMBER 8, 2018

One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

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AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

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AR Insider

JULY 19, 2021

The new new game studio pulled in an astonishing $113M Series C to produce what the company calls “massive interactive live events,” or MILEs. The streaming giant is going head to head with Microsoft, Sony, Google and Apple. Raise your hand if you’d like to be on the tv show you’re watching right now. They have to.

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VRWorld

MAY 2, 2017

During its newly established EDU event, Microsoft announced Windows 10 S (S for Student, not for Superman ), a new Surface laptop and several partner PCs. Years ago, Microsoft dominated schools with affordable Windows PCs, taking a back seat when Apple rebuilt itself with the iMac and then MacBook. Let us find out.

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UploadVR Between Realities podcast

MARCH 19, 2017

I liked the event, curated by Zack Lynch of Jazz Venture Partners , because it reminded me of the long view of VR and how much of a role that research and development still has to play in it. The XTech event was also impressive in showing off the breadth of research going on in the space. R&D still to come.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. Especially the first feature made most people go in awe : volumetric videos are very expensive, so they’re typically not used during XR events. Image by OceanX).

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. According to Bloomberg, the iPhone X, Apple’s most expensive phone ever , was one of three new models Chief Executive Officer Tim Cook showed off during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday.

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AR Insider

JANUARY 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

In it, the collaboration aimed to boost specifications for Meta’s upcoming mixed reality (MR) headset ahead of the Connect 2023 event in September. It has also launched similar projects for enterprise, consumer, and industrial devices with Microsoft.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. Hard to StarBoard.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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