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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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The XR Week Peek (2023.05.23): Leaks and rumors about Apple headset intensify, VRChat to launch Creator Economy, and more!

The Ghost Howls

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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BIG XR News from Pico, Autodesk, Samsung, Magic Leap, and Snap

XR Today - Mixed Reality tag

As 2024 rounds up, the XR world is prepping the year’s final announcements and events, leading to massive showcases that will shake up the industry next year. Samsung is following leaks from earlier in the year, showing how Google and Qualcomm are assisting with developing a Samsung headset. Samsung to Debut MR Headset in 2024?

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With significant events occurring every month, bringing together XR firms and end-users, 2024 is already becoming a year of incubation that could potentially propel XR into the office space and beyond.

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Headworn AR: A Market Still Finding its Footing

ARVR

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

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One More Thing From Apple Vision Pro: Validation For An Industry

Upload VR

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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