The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Apple Immersion AR Hardware 96

XR Today - Big XR News tag

MAY 26, 2023

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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The Ghost Howls

FEBRUARY 28, 2022

Image by Sony Interactive Entertainment). Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. Magic Leap 2 has inside-out tracked controllers. During a presentation, Magic Leap has unveiled some more features about its headset and controllers.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this. Mark Zuckerberg is.

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Apple Immersion Industry Hardware 77

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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Hardware Magic Leap Apple Industry 101

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Thus, it’s likely that we will increasingly see the technology being used for location-based entertainment (LBE) in the coming years.

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Virtual Reality Unreal Technology Tools 400

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B More info (HTC Vive Pro 2 review) More info (HTC Vive Pro 2 review?—?cached

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Magic Leap AR Tips China 353

XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. Apple’s stock prices reflected this following the event.

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TechCrunch VR

MAY 31, 2023

In the 90s, virtual reality was the future of entertainment, gaming, socialization and work. Image Credits: TechCrunch When HTC began imagining life after the smartphone, it looked a lot like VR. Later that year at Mobile World Congress, HTC announced the Vive name during its official unveil.

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AR Magic Leap Virtual Reality Los Angeles 102

Road to VR

MARCH 19, 2017

” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. At the same time, despite the general focus on VR’s entertainment prospects, IDC sees the technology’s wider appeal to other verticals as key to its growth predictions. billion in 2021.

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AR Virtual Reality Magic Leap Samsung 266

TechCrunch VR

APRIL 3, 2023

The move is especially interesting in light of the relatively recent shift toward enterprise customers that’s been explored by Meta, Magic Leap and HTC. That’s due, in part, to the fact that while the original was compatible with HTC headsets, this one is only available bundled with a customized Pico Neo 3 headset.

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Austin Magic Leap Hardware Texas 104

The Ghost Howls

MARCH 29, 2021

If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor Magic Leap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. One of the sectors that have been hit the hardest by COVID has been LBEVR (Location-Based Entertainment in VR).

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The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2. News worth a mention.

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Survey Apple AR Samsung 312

The Ghost Howls

SEPTEMBER 21, 2019

And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews).

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ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

JUNE 8, 2023

HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions. Conversely, Apple has entered the XR scene with a potential enterprise-focused Vision Pro headsets. The big reveal rocked the industry following Monday’s Worldwide Developers Conference (WWDC).

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The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. HTC discounts its headsets. HTC has started a good discount on its headsets that will last until the end of the month.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? The expected initial selling price is about $1,500, and we are expecting it will drop to under $1,000 once the quantity goes higher , this is quite low compared with Magic Leap or Hololens ‘ $3,000 price given the performance comparison.

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AR China Augmented Reality Technology 538

The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. Apple moves top executive to AR glasses team.

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Samsung Survey Oculus AR 202

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. That’s where I got started with augmented reality.

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AR Augmented Reality Magic Leap Gaming 337

XR Today - Mixed Reality tag

AUGUST 8, 2023

NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk. Lebaredian stated the move was a “major inflexion point for the development and adoption of OpenUSD.”

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Los Angeles Industry Tools Simulation 70

XR Today - Mixed Reality tag

MAY 24, 2023

Uniting the Industry Multiple companies, from Meta Platforms, Qualcomm, NVIDIA, Microsoft, HTC VIVE, ByteDance, Sony and even massive telecoms like Nokia and T-Mobile are chipping in to increase adoption rates for spatial technologies. Imagine an internet where only Apple computers can connect to the web.

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Industry Technology Microsoft Tools 138

The Ghost Howls

MAY 31, 2019

I had the pleasure of participating to the “VR Visionaries” event in Kaohsiung and then I headed to Taipei to meet some XR companies (like HTC ) and people. 3D objects had washed out colors , a bit like when you see AR objects through HoloLens 1 and Magic Leap One … they appeared a bit semi-transparent.

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Taiwan Simulation China Leap Motion 247

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. Founded in 2016, VeeR is a leading VR entertainment platform available worldwide, across all major VR headsets?

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Augmented Reality Virtual Reality India Asia 52

XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there.

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XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Alan: Although Magic Leap did publish some photos of a model wearing the Magic Leap glasses the other day. So they're. Is that a number that you guys--?

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others. Currently, ExplodedView is iOS exclusive. Face tracking and camera resolutions need to improve.

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Miami Industry Training Technology 82

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. We did stuff with HTC Vive at GTC — our first foveated rendering in the world with them.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. We did stuff with HTC Vive at GTC — our first foveated rendering in the world with them.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

OCTOBER 14, 2019

Anne-Marie: Magic Leap’s doing a workshop. HTC with Vinay [Narayan], who’s always wonderful. It attracts a broad international cross-section of thought leaders, enterprise executives, entertainment companies and developers for an intense two days of panels, demos and networking.” That’s important.

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AR Conference Canada Training 78

XR for Business Podcast

OCTOBER 14, 2019

Anne-Marie: Magic Leap’s doing a workshop. HTC with Vinay [Narayan], who’s always wonderful. It attracts a broad international cross-section of thought leaders, enterprise executives, entertainment companies and developers for an intense two days of panels, demos and networking.” That’s important.

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AR Conference Canada Training 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. We know that; the highest fidelity is attached to the PC.

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Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. We know that; the highest fidelity is attached to the PC.

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Training Education Data Technology 78