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Retrospective: How LEGO Augments Our World

VRScout

Developed with Apple’s ARKit, the unique creative tool allows kids to play with digital versions of some of the most popular LEGO sets, such as the LEGO City Train Set, LEGO City Fire Station, and LEGO Ninjago Movie, in real-world scenes using AR technology that mixes them with physical LEGO models. LEGO AR Studio (2017).

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Bringing Lego Fish and Global AR Gnomes to Life, with Trigger Global’s Jason Yim

XR for Business Podcast

Yim’s recent high-profile work incorporates mixed reality in marketing for Star Wars: The Last Jedi, product development for Hot Wheels, and location-based experiences such as the fish designer for Lego House, and of course, enterprise tools for AR evaluation tool for Honda. It’s just another tool in the toolbox.

AR 78
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Bringing Lego Fish and Global AR Gnomes to Life, with Trigger Global's Jason Yim

XR for Business Podcast

Yim's recent high-profile work incorporates mixed reality in marketing for Star Wars: The Last Jedi, product development for Hot Wheels, and location-based experiences such as the fish designer for Lego House, and of course, enterprise tools for AR evaluation tool for Honda. It's just another tool in the toolbox.

AR 60
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Bringing Lego Fish and Global AR Gnomes to Life, with Trigger Global’s Jason Yim

XR for Business Podcast

Yim’s recent high-profile work incorporates mixed reality in marketing for Star Wars: The Last Jedi, product development for Hot Wheels, and location-based experiences such as the fish designer for Lego House, and of course, enterprise tools for AR evaluation tool for Honda. It’s just another tool in the toolbox.

AR 60
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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And it’s a collection of all of these tools that are serving this customer. So what we did is we built this tool called Vuforia Expert Capture. You can use it with other 3D modeling or rendering tools and build custom apps. and it’s become a bit of a sales and marketing tool as well for them. Mike: Absolutely.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And it’s a collection of all of these tools that are serving this customer. So what we did is we built this tool called Vuforia Expert Capture. You can use it with other 3D modeling or rendering tools and build custom apps. and it’s become a bit of a sales and marketing tool as well for them. Alan: [laughs].

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Imagine XR Tomorrow; Build for XR Today, with PTC's Mike Campbell

XR for Business Podcast

And it's a collection of all of these tools that are serving this customer. So what we did is we built this tool called Vuforia Expert Capture. You can use it with other 3D modeling or rendering tools and build custom apps. and it's become a bit of a sales and marketing tool as well for them. Mike: Oh, that's awesome.