The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Then, there are the data about sales numbers.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 101

ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). The RealWear Cloud also allows data analysis across headsets. CloudXR From NVIDIA. Parents and Partners.

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ARPost

JUNE 15, 2020

Unity Support. Unity is an advanced game engine used in the development of augmented reality apps, especially gaming. So, if you are in this business, try to pick an SDK that is compatible with Unity. This lets you use 3D models and CAD data to set up trackers since they’re the perfect reference for physical 3D objects.

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ARVR

SEPTEMBER 22, 2022

So markerless AR is powered not only by depth sensors and other positioning data, but also by ML algorithms on top of this data. LOCATION-BASED AR When users enter a particular location, AR applications can use that data to accurately display virtual content. Apps like Pokemon Go utilize markerless AR.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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ARPost

MAY 5, 2021

Accessibility in terms of cost and learning curve were recurring themes, as were immersion, and data and security. Doing things in VR is very close to doing things in real life,” HP’s Cécile Tezenas du Montcel, an XR and data science specialist said in a presentation on enhancing VR learning experiences. Headsets as a Learning Tool.

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AR Insider

JULY 9, 2021

Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Game engines such as Unity have driven these prices down in terms of 3D creation and application.

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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VRScout

NOVEMBER 8, 2018

Using OpenStreetMap alongside Google Maps, the app revealed a secret digital battlefield that existed over the real-world, allowing a small, but dedicated community of players to duke it out in digital turf wars. Ingress Prime is available now on the Apple App Store and on Google Play. Image Credit: Niantic .

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The Ghost Howls

OCTOBER 12, 2020

It states, among other things, that “The company used its data advantage to create superior market intelligence to identify nascent competitive threats and then acquire, copy, or kill these firms”. Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. Image by Google).

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VRScout

MARCH 12, 2018

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” The San Jose-based company isn’t the first big fish to gush about AR.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

MAY 10, 2019

Google I/O 2019 has just finished and has all been about new augmented reality features. Well, you are in the right place… Google ARCore. It works quite well, but it can be used only by the most recent phones that have been certified by Google for ARCore (all the other ones, can try this hack ). Isn’t it cool?

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ARVR

AUGUST 28, 2020

Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. Firstly, the simulator that generates sensor data as though it is the actual vehicle collecting data from the road. Who makes it safer? It is the VR based simulators!

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Fortunately, some of the biggest innovators in the digital landscape are already exploring new ways to empower modern brands.

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Unity Tools Education Unreal 88

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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AR Insider

AUGUST 28, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. That mobile AR addressable market is often cited as “1 billion units,” which is true if counting Apple ARkit and Google ARcore. billion by 2023.

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AR Insider

JULY 25, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. That mobile AR addressable market is often cited as “1 billion units,” which is true if counting Apple ARkit and Google ARcore. billion by 2023.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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The Ghost Howls

OCTOBER 26, 2020

All these data together make me a bit skeptical about the capabilities of this company: developing such kind of a high-quality headset requires a lot of expertise, while the company is very small and features no known expert in the field. Simple WebXR” aims at bringing WebXR to Unity.

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The Ghost Howls

JULY 19, 2021

It is less “scary” (it just reads the data of your muscles), it has more possible applications (you can use it for all the purposes you use a hand at the moment), and it will be usable in just a few years. But don’t let the numbers fool yourself: as Mathew Olson from The Information highlights, “[PwC data] translates to a projected $6.9

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. And on the other side, it could be used for biometric authentication to perform payments in XR (where entering your card data is a true pain). Ahah I love the nonsense of the rumors about Apple!

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. Other relevant news. Image by North).

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AR Insider

JUNE 30, 2021

Data Dive: VR Finishes Q2 Strong. These include video, social media, mobile apps and games (just ask Unity). To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. across Google’s display ad network. VR Ads: Glass Half Full.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Use Google Translate). Google Chrome now supports WebAR. News worth a mention.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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XR for Business Podcast

OCTOBER 6, 2020

And that configuration data is often run off a lot of business data, from an either ERP or some e-commerce integration. So, yeah, that's where we get the models and that's how we get the materials, the last aspect of that is we have to get your configuration data. Ben: Google has published some numbers on that.

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