The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

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Apple Magic Leap Gaming AR 288

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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Augmented Reality Magic Leap AR Apple 487

ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). The RealWear Cloud also allows data analysis across headsets. Handling this data for an individual on an individual headset is possible but, again, becomes unbearable at scale sans cloud. “Now Parents and Partners.

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Magic Leap Software Hardware Amazon 381

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Microsoft Apple Education Training 68

AR Insider

JULY 15, 2020

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Visually immersive and contextually-aware AR glasses like Magic Leap One and Hololens 2 require optics whose power consumption and heat dissipation necessitate bulky headgear, rather than anything you’d consider “eyewear.”.

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Wearables Magic Leap AR Trends 482

The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Standalone/All-in-two headsets.

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Augmented Reality Magic Leap AR Technology 387

VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Google discontinued the interface in January 2015.

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Magic Leap Google Hardware Microsoft 40

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Accompanying this will be persistent, stateful geographic Assets and Data, some static, others interactive with behaviors of their own.

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Magic Leap AR Microsoft Apple 157

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Magic Leap Augmented Reality AR Florida 175

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 99

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

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Samsung Google Ukraine Sony 303

The Ghost Howls

MAY 27, 2021

For instance, this is the forecast of the analysts for the Google Glass adoption in 2013, that I used for a business plan. The caption was “The source predicts that Google’s product will sell well and that by 2018 will sell more than 21 million units” Please don’t laugh too loud (Image by Statista).

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360 Video Apple AR Video 536

AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Google will be the knowledge layer , just like its web index serves that purpose on the 2D web. Facebook’s scale and ability to crowdsource data in these ways could be an advantage.

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Exercises Magic Leap AR Data 265

The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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Unreal Apple Government Data 433

Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. The PC does all rendering and sends that data back to iPad as video. billion by 2022. Click To Tweet. billion by 2022.

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Magic Leap AR Trends Google 282

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.

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Apple Magic Leap Strategy Google 75

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Use Google Translate). Magic Leap plans dev days and dev programs.

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Road to VR

MARCH 19, 2017

In a new report from IDC (International Data Corporation), the market research firm predicts a near 10 fold increase in the shipments of augmented and virtual reality headsets in the next 4 years, bolstered by a plethora of new devices and “expanding array of content for both consumer and enterprise users.”

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AR Virtual Reality Magic Leap Samsung 270

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies.

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AR Magic Leap Augmented Reality France 404

TechCrunch VR

MAY 31, 2023

Reflecting on his early work, Mann writes : I started exploring various ways to do this during my youth in the 1970s, when most computers were the size of large rooms and wireless data networks were unheard of. Google revealed Glass the same year the first Oculus prototype hit the scene. They were slick, they were robust.

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AR Magic Leap Virtual Reality Los Angeles 102

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Apple Augmented Reality Head Mounted Display 150

The Ghost Howls

APRIL 7, 2023

Maybe this “big thing” will be the famous Apple headset, which thanks to the Apple brand and some key innovations, will draw new people into our market. Think also about how Rayban Stories made wearing smartglasses in the street cool … it was unthinkable when Google Glass came out. Rinse and repeat.

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Virtual Reality Technology AR Magic Leap 525

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. Google learned this the hard way with Google Glass. The timing isn’t right based on the set of available ingredients for an Apple-quality device.

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AR Apple Exercises Wearables 229

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Simply put, AR allows its users to supply digital overlays of data, creative content, or holographic images with unlimited potential. AR and applications designed for it provide sensory information to users with spatially-anchored data. Data linked to specific positions in the physical world come to life with AR technologies.

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Augmented Reality AR New York City Exercises 83

Robert Scoble

MAY 31, 2022

Heck, when I got Google Glass years ago I thought I never would take those off. Unless I was working at Meta or Apple or Snap. This is why Magic Leap has a new shot at life that I also didn’t see, due to its cord and lack of consumer experiences. A lot longer. I thought we would be wearing them all day by now.

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Augmented Reality Magic Leap Apple Construction 71

The Ghost Howls

OCTOBER 12, 2020

It states, among other things, that “The company used its data advantage to create superior market intelligence to identify nascent competitive threats and then acquire, copy, or kill these firms”. Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. Image by Google).

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AR Google Machine Learning Augmented Reality 439

VRScout

SEPTEMBER 19, 2016

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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Razer Augmented Reality Fove Oklahoma 150

TechCrunch VR

APRIL 30, 2019

Tim Cook has warned the industry about “the data industrial complex” and advocated for privacy as a human right. ” The industry has made data-capture mistakes while building today’s tech platforms, and it shouldn’t repeat them. Imagine a super version of Google Earth, but machines instead of people use it.

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AR Data Machine Learning Magic Leap 109

The Ghost Howls

MAY 24, 2021

In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. Google unveils Starline communication solution. At Google I/O, Google has announced Project Starline, an interesting project it has worked on for five years. It feels like magic. Top news of the week.

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AR Google Machine Learning Haptic 238

The Ghost Howls

MARCH 20, 2019

The catchphrase of the book is “How the world will be painted with data” So, what can we expect from the future of AR in the short, medium and long term? Buildings, streets, and business will all have a geolocated data layer that can be revealed by mobile AR. What kind of data? I’m still a stage-struck kid.

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Augmented Reality AR Technology Magic Leap 342

Tech Trends VR

DECEMBER 19, 2019

Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. Google Ends the Daydream. As the year draws to a close, things are looking rather worrisome for what is arguably immersive tech’s most hyped-up company. VR Therapy.

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Augmented Reality Magic Leap AR Immersion 207

The Ghost Howls

SEPTEMBER 20, 2020

It is the console business model: selling the hardware undercost so that subsidize it with exclusive software, and your data in this case. You’re paying only $299 because you are not paying only with your money, but also with the data that Facebook will harvest from you to propose to you better ads. Accessories.

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Oculus AR Data Gaming 545

The Ghost Howls

OCTOBER 19, 2020

We can understand this from the data of the sales of the games on the Quest store. It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop.

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AR Oculus Apple Gaming 327

Robert Scoble

JUNE 28, 2022

He played a key role in the early development of Magic Leap, an augmented reality company that just won best of show at the industry’s biggest gathering, AWE (for Augmented World Expo). I had helped my parents and brothers hand build hundreds of Apple II. Why is it so magical? Adrian Kaehler is that genius. .

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Machine Learning Data Simulation China 140

ARVR

FEBRUARY 19, 2021

To answer all this I spoke with data scientists, entrepreneurs, users, developers, engineers, UX specialists. Apple is working on hardware but it is reportedly delayed yet again, and Magic Leap seems to have lost its flame before being able to enlarge enough its consumer base. How can it be truly useful for users?

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