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When is the time to talk about consumer-facing AR apps in enterprise?

EnterpriseWear

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. After all, the Apple Watch has made watch-wearers out of people who never used to wear a watch. Needless to say, it wasn’t.

AR 45
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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

We worked towards the next Dallas event that… I’m trying to think, what is it? HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. BrainXchange? Alan: Yeah?

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

We worked towards the next Dallas event that… I’m trying to think, what is it? HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. BrainXchange? Alan: Yeah?

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And it’s funny, because you look at something like Magic Leap, they raised $3.5-billion, I am quite sure that the folks that Magic Leap are going to recognize how much value there is in the enterprise space, and figure out that they’ve got to have certain characteristics. And that’s a great example.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And it’s funny, because you look at something like Magic Leap, they raised $3.5-billion, I am quite sure that the folks that Magic Leap are going to recognize how much value there is in the enterprise space, and figure out that they’ve got to have certain characteristics. And that’s a great example.

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Imagine XR Tomorrow; Build for XR Today, with PTC's Mike Campbell

XR for Business Podcast

And it's funny, because you look at something like Magic Leap, they raised $3.5-billion, I am quite sure that the folks that Magic Leap are going to recognize how much value there is in the enterprise space, and figure out that they've got to have certain characteristics. Mike: We have no idea what Apple will do.

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Top XR Stories of 2019

Tech Trends VR

Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. Google Ends the Daydream. As the year draws to a close, things are looking rather worrisome for what is arguably immersive tech’s most hyped-up company. VR Therapy.