The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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The Ghost Howls

JANUARY 2, 2019

Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. Magic Leap.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2.

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The Ghost Howls

OCTOBER 30, 2022

Then of course Sony didn’t match this prediction, and the day after the analysts were shouting that PSVR had been a disappointing failure… where actually they should have said that they sucked at market analysis and they should have gone hoeing the soil. Meta is bad, Apple is our savior! It is such a good company.

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The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. Other relevant news.

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ARVR

FEBRUARY 1, 2023

But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JUNE 27, 2022

Of course, its FOV was restricted because there are not in the market displays with so many pixels and such a big size For HDR there was Starburst, an HMD able to deliver 20,000 nits , much more than the 1,000 ones of a commercial HDR TV. We have lots of non-news about Apple’s XR efforts. Other relevant news. Useless news.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. This is happening.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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VRScout

JULY 14, 2019

Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes. Of course, filing a patent by no means guarantees a final product will ever see the light of day.

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The Ghost Howls

MAY 30, 2022

Of course, this option is hidden from all of us, so probably the secret user is a beta-tester of this functionality that leaked it. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. Meta is experimenting with Cloud Rendering for Quest.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

FEBRUARY 4, 2022

This year for sure we’ll have two headsets of this kind launching: Lynx R-1 and Meta Project Cambria, with the elephant in town being the possible release of the first Apple headset. And of course, if Apple releases something, it will create a tsunami in the whole ecosystem. Didn’t work (Image by Microsoft).

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. Standalone/All-in-two headsets.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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AR Insider

APRIL 6, 2020

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) Microsoft committed 100,000 units to the U.S. This category includes Magic, Leap One and Nreal Light. The latter assumes Apple’s market entrance in 2022 which itself is even a wild card. vary widely in demand curves.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). This has of course nothing to do with gathering data from the biggest number possible of people. Apple AR headset may have been delayed to 2025. Absolutely Not.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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The Ghost Howls

FEBRUARY 8, 2021

Of course, the king of revenues still is Beat Saber , VR’s real killer app. Of course, it is not clear: last week I reported how many journalists tried to estimate it and the results were around 1–1.5M Apple rumored to release a VR headset worth $3000. Another week, another rumor about Apple’s XR plans.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. Of course, you can look through. What is the current status of the project?

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XR Today - Virtual Reality

MAY 15, 2023

Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap. Steinerman gave the example of a mini golf course or a stylized cityscape race track. You want to go with your friends. We’re hoping you know to be a part of that conversation.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. And also of course I would like to understand what is the expected price: the 3DOF version can be preordered at 599 USD, so I guess the 6DOF one will be at least 799. (Thanks KroyVR for the tip!). May he rest in peace. Image by Basti465).

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The Ghost Howls

FEBRUARY 7, 2023

An operating system that in the future may expand to other headsets, of course. Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones.

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Road to VR

MARCH 19, 2017

“Although AR remains as the minority portion of the market in terms of shipments, these headsets are expected to bring in significantly more revenue over the course of the forecast as the value of AR headsets grows from $209 million in 2016 to $48.7 billion in 2021. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. Image by Microsoft).

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TechCrunch VR

MAY 31, 2023

Here the applications began to once again focus on simulation for the workplace — the “workplace” in this instance being, of course, space. In 2016, Microsoft began shipping a developer edition of its mixed reality HoloLens system, priced at $3,000. Image Credits: Apple Magic Leap is far from alone in those struggles.

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” For example, struggles that counterbalance 2019’s progress include Microsoft’s challenge in scaling up Hololens II production. Then there’s Magic Leap. Could it run low on cash?

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The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. The old Reverb was already a great headset, with a 2K per eye resolution that was above all the other headsets on the market (with the exception of Pimax, of course).

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XR Today - Augmented Reality tag

JANUARY 5, 2024

As the Meta Quest 3, Apple Vision Pro, HTC VIVE XR Elite, Pico 4 Enterprise, Lenovo VRX, and, most recently, the Varjo XR-4 walk the extended reality (XR) runway, a gradual but measurable uptick in renewed consumer interest in all things immersive builds momentum. This progressed XR from XR 1.0,

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The Ghost Howls

MARCH 26, 2018

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Of course, indies won’t be super-happy of this decision, but unluckily this is how business works.

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