The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. That is if every company implemented OpenXR, a program built for the Oculus should work with SteamVR as well. Image by Oculus).

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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The Ghost Howls

DECEMBER 4, 2023

More info (HTC Vive Ultimate Tracker — Road To VR) More info (HTC Vive Ultimate Tracker — Upload VR) Valve releases its own version of Quest Link Out of the blue, Valve has launched Steam Link, which basically is… Oculus Air Link offered directly by SteamVR. This would show the level of polish of the upcoming Apple headset.

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The Ghost Howls

MAY 8, 2023

T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions. The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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The Ghost Howls

NOVEMBER 17, 2019

Image by Oculus, from Road To VR). John Carmack leaves Oculus. In a surprise move that no one was expecting, the god of programming John Carmack has decided to leave Oculus. More info (John Carmack leaves Oculus) More info (Carmack stating he’s not satisfied with VR pace) More info (Damo9000’s sarcasm on the news).

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. BETTER WEED WITH AUGMENTED REALITY.

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. Chinese augmented reality glasses maker Nreal looks to go public within 5 years, CEO says. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025. But it is impressive anyway.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Oculus releases hands tracking SDK, official Link cable for Quest and more.

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The Ghost Howls

AUGUST 14, 2023

This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors. Given the recent litigation between Apple and Epic, this was not something to be taken for granted. The startup just raised $1.6

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ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. Further, recent increasing adoption figures are largely driven by one factor: Oculus. See Also: Augmented Reality Disappeared From Gartner’s Hype Cycle - What’s Next?

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

What’s more, the company is also responsible for one of the most powerful and affordable VR headsets available – the Oculus Quest. For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development.

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Hypergrid Business

FEBRUARY 28, 2020

There are quite a handful of platforms that allow you to develop virtual reality and augmented reality apps and content, but it is not easy to find an offline virtual reality school or academy with which to train for those interested in developing AR and VR apps. (Image courtesy RAEng Publications via Pixabay.).

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The Ghost Howls

OCTOBER 12, 2020

Facebook has started today enforcing the “Facebook login” rule , asking Oculus users to merge their Facebook and Oculus accounts. So I imagine a Quest 2 where you can avoid having a Facebook account, but you can’t use the Oculus Store, or all the most important apps and games , and so you are de facto forced to use it.

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The Ghost Howls

SEPTEMBER 26, 2023

Mixed Reality use cases This is the app Campfire3D, running on a Meta Quest 3 devkit. You can see that the user is holding a Touch Plus controller (with the Oculus logo on the home button as some devkits have) confirming this. It’s a big bet, and I think Zuck doesn’t want to make it wrong.

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The Ghost Howls

APRIL 10, 2022

All these tools look amazing also for the creation of very realistic VR experiences, but actually, we should hold our enthusiasm: both Nanite and Lumen are not available for VR yet, and Epic has not announced any kind of improvement of the workflow for development for Oculus Quest 2, either. Image by Apple). Apple WWDC is back in June.

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The Ghost Howls

DECEMBER 14, 2020

The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. This could also mean splitting the Facebook Reality Labs into a separate company (a new Oculus?), In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

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The Ghost Howls

SEPTEMBER 27, 2021

This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this. I also thank everyone of you that supported me in this journey! Top news of the week. Image from Imgur).

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The Ghost Howls

OCTOBER 26, 2020

While Oculus is getting all the glory for the Quest, its competitors are not sleeping. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Notwithstanding all this hate, the Oculus Quest 2 is selling very well. Other relevant news.

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The Ghost Howls

FEBRUARY 22, 2021

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! The French startup headed by Stan Larroque is developing passthrough AR glasses with eye-tracking and hands tracking that can offer a new paradigm to augmented reality.

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ARPost

MAY 5, 2021

In the same discussion (and other discussions throughout the day) Facebook’s ownership of Oculus also came up as a privacy concern. Ochoa, who moderated the panel, even called Facebook’s ownership of Oculus “another barrier” to entry and adoption. “We

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VRScout

DECEMBER 23, 2018

Cool gadgets such as the Oculus Quest (due in Spring of 2019), GoPro Hero 7, Beyerdynamic Amiron wireless headphones , and a Litter Robot that helps clean up after you cat does their business, are just a few of the examples found in this year’s gift guide. 61% of shoppers prefer stores which offer augmented reality experiences.

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. Once the base becomes big enough, the platform becomes extremely interesting for marketers and advertisers.

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