The Ghost Howls

MARCH 13, 2023

Hello everyone from Austin, Texas, where I am attending the SXSW! Microsoft has killed it (after having basically abandoned it) because it had to perform a spending review given the bad economic conditions. First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years.

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Ukraine Apple Groups Augmented Reality 344

VRScout

AUGUST 10, 2018

I was familiar with Austin, Texas because of SXSW — having attended with my previous employer, Emblematic Group. Texas’ business incentives have attracted the attention of IBM, Motorola, Apple, and Indeed. After scoring a partnership with Microsoft, they’ve talked at length about relocating to San Francisco.

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Austin Los Angeles Milwaukee Texas 259

VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones.

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Apple AR Augmented Reality Google 45

Robert Scoble

JANUARY 11, 2022

This tells me the augmented reality industry has focused on the wrong type of experience. Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Here we are.

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