The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. It’s not the perfect choice now.”.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Developers looking to use ARCore to create augmented reality apps can start building right now on both the Pixel line and Samsung S8 line. Built with Unity and ARCore. Portal Painter. Hidden World.

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ARVR

JUNE 29, 2020

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. The First No-Headset Virtual Monitor 3.

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XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. We see evidence of augmented experiences on social media through 360-degree photos and videos. 2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery.

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ARPost

JUNE 15, 2020

Augmented reality is rapidly becoming more popular. If you want to embrace this new technology in 2020, one way to do so is to create an augmented reality mobile application. Types of Augmented Reality Applications. Augmented reality mobile app development involves two distinct types.

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Next Reality AR

MARCH 26, 2018

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but we're about to alleviate that.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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UploadVR Between Realities podcast

JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. The platform will support Unity and Unreal engines. That day is today.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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The Ghost Howls

MAY 10, 2019

Google I/O 2019 has just finished and has all been about new augmented reality features. is the possibility of embedding 3D models inside your website, so that they can be seen in augmented reality by your users by just tapping on the screen of their smartphones. Of course, Google itself is very interested in this.

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ARPost

OCTOBER 9, 2021

The director of the lab, associate professor John Bowditch, explained some of the facilities students can use: “Each student will have access to our Motion Lab, XR Lab, cine-VR Labs, GRID Lab Studios (video, audio, VR, augmented reality, and gaming gear checkout room), and the Mixed Reality Course (VR obstacle course).

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Road to VR

SEPTEMBER 7, 2017

ManoMotion, a computer-vision and machine learning company, today announced they’re integrated their company’s smartphone-based gesture control with Apple’s augmented reality developer tool ARKit , making it possible to bring basic hand-tracking into AR with only the use of the smartphone’s onboard processors and camera.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Peter Graham

MARCH 6, 2020

Several months ago Sugar Creative Studio announced a collaboration with Dr. Seuss Enterprises to create a series of educational augmented reality (AR) apps. Powered by Unity’s MARS extension, the app features a Story Mode and a Sandbox feature. can be downloaded from the Apple App Store and Google Play for $3.99

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. BETTER WEED WITH AUGMENTED REALITY.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.

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VRScout

MARCH 12, 2018

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. Adobe also debuted Project Dali last year , a VR painting app built in the vein of Google Tilt Brush. “It’s not as bulky. “We will definitely be there.”

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Road to VR

OCTOBER 7, 2017

Built using ARKit and Unity, Forder says his first task was finding the right source material: “The first thing that made this prototype work was finding the right material. Luckily enough with a quick google search I found some dedicated fans that had made some blue screen cutout clips of the characters.

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ARPost

SEPTEMBER 27, 2021

Inbar is the founder of AWE, but he’s also the founder of Super Ventures , an early-stage fund for augmented reality companies. Day two of the conference opens with Unity’s keynote. Unity is “just a game engine” like XR is “just a game.” Later that day, Avi Bar-Zeev will present “What Makes AR Special?”.

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XR Today - Augmented Reality tag

APRIL 17, 2023

The founder explained: So a lot of the AR apps and VR apps out there are built in programmes like Unity, that are meant to be cross-platform and while those work really well for video playback use cases and games, they’re dont for higher technology where things need to be super accurate. Apple does.

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The Ghost Howls

DECEMBER 26, 2023

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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The Ghost Howls

AUGUST 14, 2023

T he use of the Exynos chips makes me think even more that this is an old device : Samsung has recently announced that it is going to build its headset with Google and Qualcomm, so it is impossible that the to-be-released device doesn’t have a Qualcomm chip.

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